Digital Marketing

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working people are dedicating 30 minutes per week to job-specific learning exercises; furthermore, most professionals would like to devote even more time to self-improvement, but don't feel they have enough time. 68% of workers are using online learning [...]

Whether you're a mid-level marketer, a recent marketing graduate, or looking to get into the digital marketing field, there are seemingly endless career possibilities, meaning that making a decision as to what area of digital marketing you'd like to specialize in can be tough. When choosing any job or position, it’s important to consider all possibilities – the pros, the cons, and the availability of the position. However, digital marketing specialists are in luck, as there is currently a high demand for skilled digital marketers. Digital marketing is hugely lucrative, with the need for qualified professionals raising wages and the results of best-in-class [...]

The digital marketing world is always evolving, and you're always executing your strategy. You're getting inspired by new campaigns, making last-minute changes, and receiving feedback from your customers that has you tweaking each post, video, and email. The result might be a disorganized, unfocused mess. Is it hard to see the big picture of your digital marketing strategy? That's no good because the best plans are focused on the goals and metrics that matter most to your company. Further, the best strategies are unified across platforms and create a stable brand that your customers can connect with. It's time to do a [...]

The world of digital is dynamic and ever-changing. For a business to thrive in today's world, the ability to learn and adapt is essential to ensure ongoing success. Therefore, it's astounding that in the US and UK only 18% and 20% of organizations offer digital marketing training support to their employees. According to a recent study from Deloitte, employees at all levels expect dynamic, self-directed, continuous learning opportunities from their employers. Surely this is reason enough to focus on both short-term professional qualifications and continual in-house training to maintain an ongoing standard of digital excellence? Essentially, offering high-level digital skills that enhance capabilities and [...]

According to new research, the global chatbot market is expected to reach $1.23 billion by 2025. This growth is due to the fact that nearly half of consumers prefer communicating with chatbots for customer service inquiries and has prompted CMOs to ramp up the use of chatbots by 2020. As AI-powered computer programs, chatbots are capable of conducting human-like conversations via text and audio platforms. These bots have proven to significantly improve engagement by allowing businesses to provide a consistent customer experience across platforms; something that’s expected by 75% of today’s consumers. The key to a successful chatbot is striking the balance between conversational, [...]

Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to build brand awareness, entertain and engage, provide a real-time channel for customer service and of course sell. Although most marketers find it difficult to mark proven ROI when it comes to social media, most brands see the value of these channels. According to Adweek, in 2018, 91% of retail brands used at least two social media channels. Mashable reported that 81% of small businesses were using social. These stats are the reason smart marketers are upping their social media presence. [...]

Regardless of industry, digital transformation is underway in many organizations, as companies exploit the opportunities presented by digital technology to build their brand, connect with customers, and enhance sales models. However, there are some differences from one industry to the next. The culture, systems, processes, and even the capabilities of each industry all come into play when embarking upon digital transformation. As a result, the pace at which industries are changing differs. In this article, we take a closer look at four industries - pharma, telecoms, finance, and technology - that are taking charge of digital to lead business success, and also consider [...]

Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address. In this article, we’ll explore current trends in an increasingly competitive retail sector, characterized by digital technologies that enhance customer experience and drive profits, as well as the tricks that retailers need to know to remain successful. Embracing Omnichannel Marketing While a multichannel approach involves different roles performing different functions and working towards the same end, the omnichannel method streamlines the [...]

Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company. With so many marketers using the advertising service to increase traffic and ROI, Google Ads has become a highly-competitive landscape. Those who don’t use every resource available to their advantage are less likely to succeed. One of the ways Google determines your importance to the consumer audience is through your quality score. The [...]

There’s no denying it; video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. And while popular sites such as SnapChat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. Often referred to as the world’s “second largest search engine,” YouTube can help your content be found quickly and engaged with thoroughly - if you know a few tricks. Here are 10 effective ways you can grow your YouTube [...]