Digital Marketing

Digital marketing is a booming industry that offers businesses new and innovative ways to engage with customers and has created millions of jobs across disciplines. Just think in the retail sector alone, online global e-commerce sales are projected to reach $4.8 billion by 2021. With so much revenue at stake, it's no surprise that the industry requires specialists with niche skills that can drive traffic, leads and revenue. As the starting (and persuasion) point for many customers, a website is one of the most important things to get right, not only to drive conversions, but also to showcase best what a brand has to [...]

From fashion to music, trends and fads come and go. However, what separates a fad from a trend is staying power. Trends tend to gain widespread momentum, while fads appear in contained bursts appealing to a smaller group or entity. As a marketer, being able to spot trends provides you with an edge to get in on the ground level before your competition. At the same time, depending too heavily on fads can be costly especially if you jump on the bandwagon after everyone else has moved on. Here are some tips to help you differentiate a trend from a fad so that [...]

We're living in a world where career considerations have to include a future-proofing plan. Many people live in fear that their jobs will be lost due to artificial intelligence and other forms of technology. However, learning to look at the changing digital marketplace as evolutionary can provide a clear picture of how continuing education can help improve chances for job security today and into the future. As jobs evolve and skills gaps widen, employees and employers need to look for ways to upgrade skills to ensure their skills and knowledge are relevant. For the education sector, these changes can provide great opportunities provided colleges, universities and [...]

Viral videos are a marketer’s dream. Whether you get lucky and create something for free that spreads across social media channels or invest some serious cash to get the results you want, a viral video is marketing gold. So, what does it take to go viral? In some cases, it might just be dumb luck, but truth be told, you have to give it your best effort to create something unusual to get people to hit that share button. Here are 10 key attributes that can help your videos go viral. 1. Astounding Personality If you are using a speaker, they have [...]

Facebook Messenger marketing is one of the most influential tactics available to marketers today. Messenger marketing gains enormous scale when it’s backed by powerful chatbots. In this article, I want to explain exactly how Facebook Messenger marketing works, what role chatbots play, and how you can use this tactic to improve and boost your marketing activities. What is Facebook Messenger marketing (and where do chatbots fit in)? First, the 30,000-foot view. Facebook Messenger Marketing is the use of Facebook Messenger as a conversational channel for reaching individuals at scale with targeted messages. The concept is about as simple as it gets. You [...]

If you have ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight you might want to hear: There’s a good chance they’ll be investing more in social media ads. According to a CMO report, social media advertising budgets are expected to almost double by 2023. There’s a good reason for that. Last year, there was a 13% rise in people using social media. That’s 3.196 billion people, and studies show that 70% of North Americans use social media. The interest in digital platforms continues to rise. Reviewing the stats will help you [...]

E-commerce is a vital avenue for businesses looking to improve their client base and push key products and services. E-commerce platforms provide you with the means to not only build a website but an online store, improving product visibility and brand awareness. These platforms possess strong mobile and social outreach, capitalizing on ever-evolving technology and communication channels. To truly take advantage of e-commerce platforms, they must match your business model's needs. There are so many e-commerce platforms available, but the five listed here are ideal solutions for companies looking to evolve in digital marketing and sales. 1. Shopify Of all the e-commerce platforms [...]

Are you a recent graduate, traditional marketer, or a tech-savvy entrepreneur who’s ready for an exciting career change? Do you want to excel in a field that bolsters unlimited learning opportunities and potential for rapid personal growth? If you are ready to become a highly in-demand digital marketing professional, you are in the right place. With 2 million jobs forecast to be available by 2020 in the UK alone and the increased use of the internet—there's never been a better time to start a new career as a digital marketer! What is Digital Marketing? Digital marketing is the combination of all the marketing efforts a [...]

Across industries and sectors, digital is having an unstoppable influence on the marketing sector. It’s growing at such a rate that by 2020, it’s predicted digital’s share of total advertising will near 50% toppling the crown owned by broadcast television that’s dominated for decades. With this in mind, the Digital Marketing Institute interviewed 200+ marketing leaders including CMOs, CDOs, Senior Marketing Managers and Heads of Marketing and Digital in the United States, United Kingdom, and Pacific regions to find out what they thought the future held for digital marketing. Informed by our Global Industry Advisory Council, comprised of a distinguished group of digital marketing [...]