Digital Marketing

Careers | Digital Marketing Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome. Below, we’ve listed five tactics that you can use to level-up your CV and stand out from other applicants whenever you apply for a digital marketing job. Whether your goal is to establish your career or advance to the next level, all of these tactics can produce seriously positive results. Better yet, they’re also easy to implement for any digital professional with a strong level of [...]

Careers | Digital Marketing There are hundreds of internships available in every imaginable job sector right now. While they are maligned in some quarters, they can be an important part of a career, particularly in industries where practical experience is a much clearer indication of aptitude than anything done in a classroom or college course. But how do you get the most from an internship? And how do you bridge the gap between being an intern and becoming a full-time staff member? 1. Play Your Part It is important from the outset to understand that while there is, in fact, a gap between [...]

Careers | Digital Marketing Most companies employ a variety of digital marketing tactics like email marketing, social media and PPC advertising as a major part of their overall marketing strategy. In this blog, we look at why you should include these tactics as a major part of your overall marketing strategy and let your traditional marketing efforts remain in the past. Traditional Marketing vs. Digital Marketing How are traditional and digital marketing different? In traditional marketing, communication only happens in one direction, with the company speaking directly to its target audience. While this type of communication does sometimes exist in digital marketing, typically the focus is [...]

ARTICLE BY: SEAN ARTICLE DATE: NOVEMBER 8, 2019 A small business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services. Looking at numbers alone, there is a large audience online that your small business can tap into. With the right digital advertising strategy in place, your business can really see an increase in results, whether that’s sales, leads or something else. A small business starts out [...]

It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, [...]

Article by: Digital Marketing Insitute Imagine this: You fell asleep at a friend’s New Year’s party and you’ve just woken up. The only thing is, it was Dec 31 2009 when you arrived but now you look at the calendar on the kitchen wall you realize it’s January 1st 2020! Just like that, 10 years have flown by! After you struggle out the door, you find yourself standing in a vaguely familiar street and you find that same battered old brown wallet in your back pocket. Somehow you were cryogenically frozen (but that’s a story for another day) and now you have [...]

Article by: SHERMAN (LYFE MARKETING) Article date: OCTOBER 17, 2019 There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right? The question is though: what helps a business [...]

Article by: Alex Chan (Digital Agency Network) Article date: 2 January 2020 As the new year sets in, it’s time to plan your 2020 digital marketing strategies. AntiSocial Solutions is a forward-thinking company, so we’ve compiled a list of 2020’s best marketing trends to help you and your business succeed in the new year. Artificial Intelligence Hearing the phrase Artificial Intelligence may bring up memories of eerie, apocalyptic sci-fi movies, but that is not the future we’ve arrived in. In reality, AI is an increasingly popular marketing tool and it has done wonders for digital automation– think Chatbots, engagement bots, and [...]

Article by: SHERMAN ( Lyfe Marketing) Article date: OCTOBER 28, 2019   Marketing vs Advertising: Will One Make You More Money Than the Other? Nothing is more aggravating for a business owner than spending the time, money and energy to create an outstanding advertising campaign, only to look over the data and realize that it was totally unsuccessful! No one saw your awesome ad. And you didn’t see the increase in business that you were anticipating. What went wrong? It may be a case of confusion when it comes to the differences between marketing vs advertising! Marketing vs Advertising: Is there a [...]

HOW TO BECOME A PPC SPECIALIST Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of skills that can range from being creative, to highly analytical. And as the digital marketing industry becomes more specialized, the need for skilled PPC specialists is growing fast. In this article, we look at [...]