Digital Marketing

“When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” - Adele Revella One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a buyer persona. What's a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you'll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems. [...]

Content is the reason search began in the first place. - Lee Odden, Marketing Expert When it comes to the fast-paced world of digital marketing, content is still king - perhaps more so than ever. Although somewhat of a buzz phrase back in the earlier days of SEO, this is a term that holds an incredible amount of value, especially when you consider the sophistication of today’s consumer. No one wants cheap clickbait thrust under their noses, people want to be dazzled, informed, inspired, and engaged. As a marketer how do you achieve such a feat? By creating amazing content, of course. Content [...]

Careers | Digital Marketing The digitization of the marketing industry has upended traditional formats and led to an increased demand for personalized consumer experiences. It can be daunting as an established traditional marketer to adapt to the new technologies and approaches of the digital marketing industry. Key platforms and best practices can shift rapidly, leaving even the most experienced marketer feeling adrift. From one side of the fence, the ever-changing nature of the digital environment can seem like a negative, rather than a positive, but it is rife with opportunities for your career and business. If you’re considering upskilling or moving from traditional [...]

Careers | Digital Marketing It’s not easy for anyone to find their first marketing job. Whether you’re new to the marketing field or fresh out of college, it seems like every agency or brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job? You’re likely competing against many applicants who have completed internships, achieved good grades and need cash fast, but there are some ways you can stand out from the pack. Here are some tips for getting your first marketing job. Tips for Getting Your First Marketing Position 1. [...]

Digital Marketing Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but it will allow you to be of benefit to the clients and businesses you’re involved in. Coming into 2018, we’re focusing on UX on a whole new level in the digital marketing sphere, focusing on customer experience, functionality, micro-moments, highly targeted advertising. Most of these innovations are being continuously [...]

Content Marketing | Digital Marketing Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness. The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this into your strategy. In this blog, we look at the techniques you can use to improve your digital storytelling to increase sales. What is a story? Every great story is comprised [...]

Careers | Digital Marketing According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap in the professional workforce as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. Technological developments have had – and will continue to have – a major impact on business as we know it. As the demand for professionals with strong digital skills significantly outweighs the supply, now is the time to certify your skills to develop your competitive advantage. Why Are Digital Skills So Valuable? [...]

Careers | Digital Marketing If you’re new to the world of digital marketing, there’s a good chance you won’t have a strong specialty developed yet. However, if you want to have a specialization, or you have a unique set of skill sets to highlight, you should certainly be prepared to discuss these – so long as it’s relevant. It’s important to note that many jobs in digital marketing have at least a bit of a crossover and teamwork as well, so you’ll want to prepare to demonstrate your knowledge across a breadth of topics. Know a Little About Web Advertising Even if you’re [...]

Careers | Digital Marketing According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take [...]

Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. The reason for this is that most digital marketing trends come about as reactions to new technologies or new consumer behaviors, meaning they fill a need that’s already begun to emerge. For instance, the rise of mobile marketing was a direct reaction to the dramatic increase in smartphone use that’s happened over the past few years, especially among consumers who use their devices to shop or do product research. [...]