Digital Marketing

Article by: Yagmur Simsek ( Digital Agency Network ) Article date: 1 March 2020 Sometimes the work we do best for others is the work we do worst for ourselves. The world is full of doctors who make terrible choices for their own health and housekeepers with messy homes. It’s also full of marketing agencies who deliver great results for clients but struggle to drum up the business of their own. The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in [...]

Article by: BRIANNA  Article date:SEPTEMBER 3, 2019 Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using traditional marketing tactics. Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. [...]

Article by: SHERMAN ( Lyfe Marketing )  Article date: SEPTEMBER 18, 2019 You’ve asked the right questions: What is Social Advertising? How does social advertising impact sales? Will it help me get the right ROI on my digital marketing budget? It’s time to get the answers. Read on to find out! By 2020, digital marketing researchers expect US businesses to spend over $100 billion on digital ads per year. Today, over 35% of display ads are run on Facebook. Other social media ad sites and search ads like Google Ads collectively make up the difference. What’s driving the social advertising industry? It’s the [...]

With consumers more empowered than ever before, people don't want to be told when and where they can make purchases, gather information, or watch their favorite entertainment. That's why in recent years, consumers have started ditching their traditional TV and cable subscriptions in favor of exciting Over-The-Top (OTT) services like Netflix and Amazon Prime. Over the past months, OTT has developed at an incredible rate, so much so that it has spread to live broadcasting, educational channels, communications - and beyond - and it's just going to keep getting bigger. With growth comes great opportunity. As the OTT sector expands, so [...]

Article by: Asena Arica ( Digital Agency Network ) Article date: 4 March 2020 In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, such as print, TVC, social media, digital, OOH, website and so on. Through this communication, Dove is able to create a consistent and a strong brand message that spreads awareness of their brand while [...]

Article by: KERAN SMITH Article date: SEPTEMBER 18, 2019 There’s a good chance that you have heard about paid search advertising. You may even have noticed PPC ads when searching for different topics on search engines like Google. Paid search ads appear on the search engine results page, and they help drive relevant traffic back to a business’ website. Whether you’re curious about paid search advertising or ready to get started with your first campaign, it’s important to understand what PPC ads are and how they help your business. Paid search advertising can help give you the advantage over your competitors while driving more qualified leads back [...]

It is no secret that data analytics can prove to be exponentially valuable for companies of all shapes and sizes. 61% of marketing decision-makers said they struggled to access or integrate the data they needed last year. Unfortunately, gaining access to technologies capable of analyzing an abundance of data in a short duration is very difficult. While many companies have the means to record large quantities of data, they are simply unable to process and analyze that information effectively. So, what can organizations do to use data analytics to achieve better insights that engage customers and drives sales? What Can Big Data Achieve? The key [...]

What is organic reach and why it so important to the success of your website? In a nutshell, as incredible as your branding may be or as innovative as your product or service no doubt is, if you're not ranking on the first page of Google's search engine results page (SERPS) for relevant search queries, people may never know that your business exists. In fact, the number one position on a Google search enjoys a whopping 33% of the traffic - so boosting the ranking of your website and related pages is essential. Paid ads or PPC will help to increase the search [...]

Article by: Asena Arica (DIgital Agency Network) Article date: 13 March 2020 Instead of creating campaigns, we want to sustain momentum around moments of truth. Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns, are not matter of throwing ideas into a campaign brief; thus they’re far more scientific. The marketing team starts by looking for what Mandel calls a moment of truth — an insight drawn from observant analysis, that then translates into the creative seed for a campaign, and [...]

Article by: Sherman (Lyfe Marketing) Article date: March 11 2020 Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead. Yes, a website can be an investment. But you need to look at it as just that – an investment, and not an up-front cost. A good website can increase online conversions [...]