Digital Marketing

Careers | Digital Marketing Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences. Thought leaders or influencers are so persuasive, in fact, that “influencer marketing” is now a term with which most digital professionals are now au fait. Thought leaders have the power to convert a variety of customer segments across every industry – 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities, while 86% of women turn to social networks before making a purchase. Being influential has the potential to [...]

Campaign | Digital Marketing In a fast-paced digital world that is ever-evolving, understanding the fundamentals of digital strategy and keeping on top of emerging trends have never been more important. Today's consumer is tech-savvy, demanding, and constantly on the go. In fact, 80% of internet users now use a smartphone. What does this mean? In short, it means that in the digital era, there are a seemingly endless number of channels you can use to market your company's services or products to potential customers. But, without direction, any effort you make will fall by the wayside. To succeed in the modern world, you need a [...]

Digital Marketing | Digital Skills | Digital Transformation You would be forgiven for some confusion over today's marketing roles (Vision Executive anyone?), never mind those coming down the line tomorrow. No matter how experienced or skilled a marketer may be, no one person can do everything. The dream marketing team of the future needs a collection of individuals with niche skills that embrace a collaborative culture within the business, especially with sales and IT departments. So how does your team stack up? Do you have the right blend of creative heads, analytics nerds and platform specialists to ensure long-term marketing success for your brand? We [...]

Digital Marketing | Digital Skills | Digital Transformation Increasingly, businesses are finding it harder to attract, hire, develop and retain the ‘right’ talent, particularly in in-demand roles such as those related to digital. The readiness of talent is vital for digital transformation and having employees with relevant skills is crucial for any organization wanting to maintain competitive advantage and market share. Across industries and continents, human capital, workforce planning, and development have become an issue of significant global concern. What makes an organization stand out from others is its ability to adapt to change quickly and seamlessly, particularly in today’s fast-moving digital landscape - and that [...]

Digital Marketing | Digital Skills | Digital Transformation | Industry According to a study by the University of Warwick, there is a link between happiness and productivity with researchers finding a 12% increase in productivity compared to unhappy staff who were 10% less productive. With such a significant increase in productivity that can be attributed to happiness, companies are now keen to invest in employee support along with creating a positive work environment. So, to stand out as an employer that invests in and values its staff, how do organizations go about promoting job satisfaction? This article explores the various ways companies can create employees that are satisfied in [...]

Careers | Digital Marketing With a 10% growth rate and an estimated industry value of $185.4 billion by the end of 2017, the digital marketing industry is one of the fastest growing and most lucrative job markets for young professionals to enter. Like any industry, developing a career in digital marketing requires a mix of skills, from hands-on digital knowledge to social and networking abilities, promotional savvy, technical skills and much more. Below, we’ve listed seven of the best ways to build your digital career and establish yourself as a successful digital professional. If you’re looking to break into the digital marketing industry, these [...]

Article date: SHERMAN Article date: AUGUST 29, 2019 Most small businesses are working with limited marketing budgets. This means that they have to use everything at their disposal to get the most out of their marketing spend and increase revenue over time. When it comes to increasing revenue, not all marketing tactics are created equal. Certain advanced digital marketing strategies that are used by professionals across the industry are more effective for helping businesses boost their bottom line. It’s important to note that there are a seemingly endless amount of digital marketing tactics that you can use to grow your business. But for this [...]

Article by: SHERMAN  Article date: AUGUST 29, 2019 Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation. It encompasses a whole new set of elements – social consciousness, authentic customer relationships and community-centered communication.  Building and developing your brand involves understanding and implementing new branding trends. Don’t have time to read this? But still want to implement the latest branding trends into your marketing efforts? Consider working with a digital marketing company. Feel free to contact us for a free consultation to see [...]

Article by: Asena Arica Article date: 29 February 2020 Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from the digital relationships with Starbucks Rewards members. In fact, more than one-third of all Starbucks sales are connected to Starbucks Rewards, with mid-to-high single-digit growth quarter over quarter. • Create Animated Series for Powerful Storytelling Frequent LA-Starbucks visitors, John Frink, Joel [...]