Digital Marketing

Article by: Lyfe Marketing Learning why people make the decisions they do is essential knowledge for every marketer. And that’s whether you’ve made it your career and you geek out on it, or you’re just doing what you need to do to get the word out about your business. So today, we’re talking about one of our favorite topics – marketing psychology. What Is Marketing Psychology? Marketing psychology is the science of understanding why consumers make the buying decisions that they do. Why Should Small Businesses Even Bother? There is a TON of competition out there. You probably know this as a [...]

Article by: Lyfe Marketing Why is your social media web traffic low? Today, we’re going to give you 7 steps you need to know to dissect your social media ads and drive the website traffic you’ve been looking for. So if you want to know how to start seeing significant website traffic from social media, let’s jump right into it! #1. Research the different social media platforms In a poll conducted by Search Engine Journal, they found that the top social media platforms for driving the most website traffic were: Facebook, Twitter, LinkedIn, and Pinterest. Does that mean we think those are [...]

Article by: Lyfe Marketing The world of digital marketing is so big that it can feel overwhelming if you don’t know where to start. We understand because that’s where we were in 2011! So that’s why we’re creating this post on digital marketing for beginners… …to equip you with the knowledge and tools you need to get started and start seeing real growth, just like we did. Today, we’re sharing our top 8 strategies to implement if you are completely new to digital marketing. We’re going to break it all down into actionable steps in this digital marketing for business guide. [...]

Article by: Lyfe Marketing LinkedIn is an important, profitable piece of the marketing funnel for most B2B businesses. So make sure you’re not missing out on any of the features LinkedIn has to offer- especially free, organic features like LinkedIn Stories! Today, we’re covering everything you want to know about LinkedIn Stories. The topics will include what they are, how to create one, and a list of ideas for your business. Now because this is a pretty comprehensive guide to LinkedIn Stories, we’d advise reading the entire post… …so that you’re fully prepared to make the most out of LinkedIn Stories, and your LinkedIn [...]

Article by: Lyfe Marketing Want To Know The Updated Social Media Marketing Cost Today? Quite often here at LYFE Marketing, we receive emails from our website visitors about the cost of our social media services. About two weeks ago, we received this email from Carlos… The email said: “I want to know what packages you have for social media management and what services they include” Needless to say, we were interested. So, we proceeded with setting up a meeting. Turns out Carlos (like many) had no idea what the average cost for social media marketing was… He wanted to truly understand why [...]

Article by: Digital Marketing Institute You probably know that your website should always contain original content. If your site contains duplicate content, it is a huge mistake that can hurt your site ranking and your reputation. Plagiarism, or passing someone else’s work off as your own without permission, is unacceptable both online and offline. Duplicate content can cause you to be penalized by Google by having your page rank lowered or by having your web page removed altogether from searches. This defeats the purpose of publishing content at all. Another possibility that you have to consider is that others may duplicate the content [...]

Marketers need to be where their customers hang out. With over 430 million monthly active users, Reddit has become a very popular hangout spot. Indeed it is one of the fastest growing social media platforms and marketers should particularly note that it's also one of the top-performing sites in terms of organic search. So why aren’t brands flocking to Reddit? What does marketing on Reddit look like? And should you consider getting started with Reddit marketing? In this guide, we'll look at: What is Reddit, what are redditors, subreddits, upvotes and downvotes Organic marketing: Make sure of SEO, and learn to manage questions and [...]

The writer Isabelle Allende once wrote, "We don't even know how strong we are until we are forced to bring that hidden strength forward. In times of tragedy, of war, of necessity, people do amazing things. The human capacity for survival and renewal is awesome." Flash forward to 2021, and you should go to Tehran, the capital of Iran. Here, you will see what years of isolation and International sanctions have brought to the country. You might expect to see much despair and anguish. But aside from that, you will in fact, see a nation that has masterfully overcome its present-day problems. [...]

Article by: Digital Marketing Institute Many factors go into a successful website. However, having a strong user experience is often overlooked, and it can impact how long visitors stay on your site, whether they buy from you (or your competitors), and how well your site ranks in search engines. In this post, we’ll cover what Core Web Vitals are and how you can optimize them to improve the performance and user experience of your website. What are the Core Web Vitals? The Core Web Vitals (CWV) consist of three user experience metrics that measure the loading, interactivity, and visual stability of [...]

36% of employers block social media at work, according to numbers from 2020. And while some of that has changed because of a big move to remote, it’s normal for employers to be wary of social networks. But Facebook is trying to change all of that. Facebook released Workplace as a new enterprise platform in 2016 and has been adding features since then. Facebook Workplace has been adapted by a bunch of businesses. So let’s look at Facebook Workplace today, go over some of the features, and look at pros and cons. At the end of this post, we’ll share our [...]