Digital Marketing

Article by: Lyfe Marketing Looking For Tips On How To Advertise A Small Business? Advertising is not only for big, established companies. And no, you don’t need to break the bank in order to promote your small business. If you’re looking for ways on how to advertise a small business like yours, then you’re in luck. Because today, we’re going to share with you some tips on how to advertise a small business in the digital world. Let’s get started! Advertising Basics We Will Cover Before we get too far into the post, we want to go over some advertising basics [...]

Learn How To Set-up Instagram Reels Ads For Beginners Today! Reels ads are still a super new feature. So in this post, we’re going to cover everything you need to know on how to use Instagram Reels ads for beginners. This includes a step-by-step tutorial on how to set them up and some best practices. Instagram Reels Ads For Beginners: What Are They? Instagram says: “Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. [...]

In today’s blog post, we’re talking about video marketing in 2021. And if you haven’t heard yet video is kind of… awesome. Just listen to some of these statistics… Video ads are the most common way for consumers to learn about a brand before purchasing from them. 95% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl) And we get a lot of questions like, "What kind of videos should I make?" at our agency. Or “How long should my videos be?” …and so that’s why in this post, we want give some suggestions around video [...]

Article by: Lyfe Marketing Take Advantage Of These Top Ranking Social Media Platforms For years, Facebook has “reigned supreme” as the top social media advertising platform, and for good reason. Facebook has 2.85 billion monthly active users across all different demographics, and with an extensive list of targeting options to choose from. So don’t get us wrong, Facebook is a solid advertising platform and we’ll cover it today, but there are other advertising platforms out there! And some of them may be better suited for your specific business. So in this post, we’ll be listing them all and going over the [...]

Article by: Lyfe Marketing Want To Learn More About The New Google Algorithm Update? Your SEO rankings may increase or decrease based on this new Google algorithm update. According to Google, they will begin using page experience as a part of their ranking systems beginning in mid-June 2021. So in this episode, we will uncover what exactly this means so your website isn’t penalized and loses rankings. Instead, you’ll be able to use this update to move up the rankings past your competitors. Today, we are going to discuss the new algorithm changes coming to Google and help you prepare your [...]

Article by: Lyfe Marketing We’ve noticed, A LOT of small business owners still don’t fully understand what content marketing is and why they should be using it. While we’d love to save all of the traffic, leads, and sales for ourselves, we can’t. Not only is it not practical, but fortunately, we’re in the business of helping small businesses grow. And for that reason solely, we’re taking this post to fully answer the question of “What is content marketing?”. Today, we’re going to fully define content marketing, tell you why it is the BEST way to grow your business, why most [...]

Article by: Lyfe Marketing Email marketing is a KEY component of your marketing strategy. But what is email marketing in the first place? When we talk to people, most do not fully understand what email marketing means in this day and age. And sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore. But we have to tell you – they’re wrong. In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000.00 in revenue for their eCommerce store. For another business, we set-up an email drip [...]

Article by: Lyfe Marketing Can You Keep Up With How Digital Marketing Will Change In 2021? Digital marketing is changing a lot in 2021. What has been working for you may not continue to work as well or may not work at all in 2021. If you want to find out everything you need to know about how digital marketing will change, then keep reading. Because today, we’ll be going over how digital marketing will change by the end of 2021. It’s no secret that the marketing landscape changes a lot every single year. And 2021 is one of the most [...]

Article by: Digital Marketing Institute Have you ever wondered why so many websites and organizations spend the effort to write reviews and provide information about a product or service? The chances are they are not doing it out of the goodness of their heart, for the betterment of the Internet or to objectively help in the purchase-making process of the average consumer. What?... You mean these reviews have an ulterior motive? If we look closely, we will see that the review site is an affiliate of the brand being reviewed and the review is being used to sell the product. Confused? [...]

Article by: Lyfe Marketing Marketing Strategy Examples You Can Copy! If you are tired of not seeing sales, feeling aimless in your marketing approach… …and are looking for a way to create an effective and money-making marketing strategy – today’s post is for you! In this post, we’re going to share with you 4 key tips to create an effective marketing strategy. And we’ll do it with plenty of marketing strategy examples to help you along the way. What Is A Marketing Strategy? People often mix up the function of marketing strategies with that of marketing plans and marketing tactics. So, [...]