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Social media has exploded on the Internet, and marketers everywhere are learning to leverage its unique capacities to target potential customers. There are over four billion internet users on earth, and over three billion of them use social media. Different social media, however, appeal to different age groups. Baby Boomers, for example, are found primarily on Facebook. On the other hand, younger age groups, like the millennials, prefer other platforms, and people in the 18 to 34 age range comprise a whopping 64% of the Instagram user-base. That doesn’t mean, however, that if you start taking advantage of Instagram online marketing, you’re going to increase your [...]

As technology continues its rapid ascension into all aspects of public and private life, increased demand for digital careers has emerged. New sectors, industries, and career paths have been created in the blink of an eye meaning that many of today’s most in-demand careers barely existed a decade ago. A lot of today’s businesses exist almost exclusively online. Of those who still maintain a brick and mortar presence, a strong digital footprint is required to be successful and present new opportunities for graduates to pursue. However, not all of these career paths are created equally. In order for educators to better [...]

Remember the good old days when getting a job just required years of experience or a trusty education to nail you the best positions in your chosen industry? Things were simple then, with clearly defined skills that made sense to the average HR person, not to mention to the people applying for the jobs. However, today’s digital influences and technologies are changing the way we look at skills. A new landscape now dictates a new set of skills affectionately referred to as “soft skills.” In fact, soft skills have become a more valued skill set when it comes to digital marketing professionals. So just what [...]

Higher education providers are facing a number of challenges in today's changing learning ecosystem. It’s getting tougher to encourage people to come to colleges and universities, especially when they consider just how much debt they could incur for a few years of study. Then, there’s the rise of distance learning and online study which is often the most logical choice for adult learners. But for many college students, it’s a harder decision to make and they conduct a lot of research before making their choice, so it’s vital that they can find the information they need. Many institutions rank boosting enrollments among their top business priorities. [...]

As technology and digital services continue to ingrain themselves into more aspects of our lives, the financial sector has not been immune. New technology has given way to new services and with new services comes disruption of the old. Whether it’s services such as PayPal or ApplePay; or digital banks such as HSBC’s “First Direct,” digital transformation of the financial industry is ongoing. Customers are gravitating more towards digital experiences and digital products. At the same time, providers within the industry are rethinking the playbook. Are brick and mortar stores still viable or even necessary? How empowered is the modern financial customer? What [...]

Feel pressed for time? With targets to meet and objectives to achieve, time can be one of the biggest bottlenecks to your business’s growth. Marketing automation -- the process of using software to automate some aspects of your lead generation and marketing process -- gives your business the ability to produce better lead gen results without the time investment of traditional outreach and sales. Just a few years ago, marketing automation was new technology and wasn’t widely used. Over the last 10 years, a huge number of marketing automation platforms have appeared, aimed at everyone from bloggers to large enterprises to [...]

If you’re in the field of digital marketing, you may be wondering what kind of effect automation could have on your future career. It's true that automated technology is taking over almost every facet of the digital world and will continue to affect certain jobs and roles. But what areas will it affect and how? Here’s an overview discussing the way automation is changing customer experience and engagement. Automation Has Been Replacing Jobs for a While With the addition of computers to offices in the 1970s, the increasing use of this tech through the 1990s, and then the widespread use of the internet around the [...]

Without a doubt, a solid, industry-recognized digital marketing course is the best way to kick-start your digital career. By successfully completing the right digital marketing course you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers. Yes, you will be one sought after digital marketing candidate indeed. But what makes a good digital marketing course and which one is the best for you? Everyone is different, it’s what makes us interesting, but to succeed in digital marketing, you [...]

Social media has, over the last ten years, become an integral part of the lifestyles of Americans as well as an essential touchstone for communication, news dissemination, and even marketing. Between the relationships established on Facebook, the pithy responses on Twitter, and the captivating quality of photos on Instagram and Pinterest, there is a wide range of interests and features across the channels. Just about every demographic has somewhere to share and browse their interests on one platform or another. Now that another year is coming to a close, digital marketers should review what happened in 2018 with their social media efforts and [...]

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing. Real Estate and the Importance of Digital Marketing Social media was one of the first game changes for realtors seeking ways to get noticed online. From [...]