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The modern workplace is facing a serious digital skills shortage. Demand for technical proficiency outstrips supply, and companies find it difficult to find workers with the right expertise. The Digital Marketing Institute’s latest research demonstrates the issue of the skills shortage is the second most significant challenge for marketing leaders while recruiting the right talent is the fourth biggest obstacle in the US, UK, and Pacific region. The speed of technological change, inadequate skills training in higher education, and stagnant professional courses which all contribute to a costly lack of proficiency in the workforce. In fact, a deficiency of digital skills costs the economy approximately £63 billion per year in [...]

Organizations around the world have been working hard to varying degrees to be ready for the digital transformation that is currently facing global economies. Their current readiness will ensure their future success as new technologies such as AI and automation force companies to re-imagine how they operate. In this article, we examine the biggest challenges for companies and their workforces across geographies. The widening talent gap There’s a big problem looming on the horizon for the digital and tech sector. The struggle currently being experienced in finding talent has the potential of turning into a full-blown crisis in the next few years. According to [...]

As digital technology becomes both more robust and complex, it also becomes easier and more difficult to use. It allows businesses and professionals to achieve more than ever before in a faster amount of time. However, technology can also be difficult as it continuously presents something new to learn. That's why more companies are looking at forming or reinforcing their Learning & Development (L&D) departments. We no longer live in a world where a business uses the same methods and technologies that they did 20 years ago. Today’s businesses must keep abreast of new technological and business developments. If they don’t, they'll be overtaken by competitors [...]

On March 13th 2019, Facebook suffered the most prolonged outage in its history. For several hours, users lost access to the social network, as well as the other major platforms in its family, Instagram and Whats-app. Some people lost access for several hours. In our hyper-connected world, the sudden loss of three prominent social networks was startling. For digital marketers, the situation was a nightmare leaving scheduling tools broken and campaigns to go awry. So how should you prepare for possible outages in the future? In this article, we’ll break it down into three phases: dealing with the immediate issue, post-outage recovery, and [...]

The global tourism market is huge, generating over $1.3 trillion in revenue per year. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts. With such a large audience and a massive potential gain, the tourism and travel sector is fiercely competitive. As such, brands must use innovative digital marketing strategies to stand out. In the first part of this article, we’ll explore 5 key tips and strategies for success at the intersection of travel and digital marketing. 1) Keep The Target Audience Front And Centre This might sound like a lesson from Marketing 101, but it’s one [...]

Trends aren’t always easy to predict, but they’re easy to follow if you monitor audience interests. In digital marketing, being on trend could be the determining factor in a successful search engine rank. As you design and implement new campaigns, a great way to plan your strategy is with a checklist. Marketing campaign checklists are comprised of various elements. They appear differently for each company depending on the target audience and goals. While your campaign tactics may differ from your neighbour, some elements remain the same. Here are a few steps every marketing checklist should include. Business Objectives Before you map any other strategies, business [...]