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The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer. There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace. As it becomes more difficult for companies to hire in-house digital marketing managers, and [...]

Welcome Back Video is taking the internet by storm and this isn’t about to stop. According to MarTech, videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video. Bear in mind that these are just loose statistics are going to vary depending on who [...]

We are a society driven by digital technology. Such is its impact that there are countries where citizens don’t have running water, but own smartphones. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits. As such, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we look at 9 of the biggest ways that digital marketing has changed and keeps changing the way businesses and brands operate. 1) Instant Communication Interacting with potential customers today can be like spinning a [...]

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics in 2019. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are. Having worked with B2B brands that range from Dell to SAP to LinkedIn on influencer marketing programs over the past 6 years, I’ve had a chance to [...]

Are you ready to take your digital marketing skills in a new and exciting direction? Do you have the knowledge of search engine results pages (SERP) to bring a company’s web page to the top of search engines like Google, Yahoo, and Bing? Perhaps a career in search engine marketing is right for you. There has never been a better time to make the transition—as more businesses than ever are coming to the realization that in order to stay competitive they have to manage their online presence and not only optimize their search engine rankings, but use them to market their business. In [...]

Digital marketing is a booming industry that offers businesses new and innovative ways to engage with customers and has created millions of jobs across disciplines. Just think in the retail sector alone, online global e-commerce sales are projected to reach $4.8 billion by 2021. With so much revenue at stake, it's no surprise that the industry requires specialists with niche skills that can drive traffic, leads and revenue. As the starting (and persuasion) point for many customers, a website is one of the most important things to get right, not only to drive conversions, but also to showcase best what a brand has to [...]