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The Importance of Video Marketing

2018-05-24T15:24:23+08:00

It’s not too hard to see why video is so popular these days -- for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. THis is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their [...]

The Importance of Video Marketing2018-05-24T15:24:23+08:00

Top Marketing Trends for 2018 (Part 2)

2018-05-15T14:39:28+08:00

In the first post, we shared some marketing trends that might be used widely by companies this year. We wrote about Virtual Reality(VR), Interactive Content, Pinterest, User-Generated Content(UGC) and Experimental Marketing. Well, we have more to be shared. Let's read on and find out which approach can be useful for you. Artificial Intelligence (AI) Early adopters of AI have already found it to increase user engagement. However, integrating AI with a site's chat box or Facebook messenger will require perhaps even more creativity and understanding of the brand's target market. AI still has to address customer needs and problems just as [...]

Top Marketing Trends for 2018 (Part 2)2018-05-15T14:39:28+08:00

Top Marketing Trends for 2018 (Part 1)

2018-05-15T14:38:14+08:00

The world of marketing is constantly changing, especially in the modern era of technology and social media. In this article, we will list down some of the top marketing trends for 2018.   First off, Virtual Reality (VR) Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. Starts from the Oculus Rift to smartphone-powered headsets. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR is still emerging, so there's time for you to explore VR and use it as a marketing tool.   Interactive [...]

Top Marketing Trends for 2018 (Part 1)2018-05-15T14:38:14+08:00

Digital Marketing Professional Certification – 27,28 & 29 June 2018

2018-05-16T14:40:50+08:00

Become an in-demand Certified Digital Marketing Professional by knowing the fundamentals of digital marketing and gaining an understanding of key digital specialisms, from mobile and social media marketing to email, PPC and SEO. Modules covered include: Module 1 : Digital Marketing Foundations Module 2 : Website Optimization Module 3 : Content Marketing Module 4 : Social Media Marketing Module 5 : SEO Module 6 : Paid Search Module 7 : Display & Video Advertising Module 8 : Email Marketing Module 9 : Analytics Module 10 : Digital Strategy Program Overview Who is this professional certification for? Marketing Executives, Managers, Senior [...]

Digital Marketing Professional Certification – 27,28 & 29 June 20182018-05-16T14:40:50+08:00

Excel Academy approved by Digital Marketing Institute as Authorized Partner

2018-05-03T12:49:37+08:00

As of December 2017, Excel Academy is an authorized partner of Digital Marketing Institute. Excel Academy will be offering the following courses: Certified Digital Marketing Professional Certified Digital & Social Sales Professional Certified Digital Marketing Specialist - Social Certified Digital Marketing Specialist - Search Certified Digital Marketing Specialist - Strategy & Planning If you are interested in any of the courses, kindly call us at 03-56222003 or email to courses@excelacademy.my

Excel Academy approved by Digital Marketing Institute as Authorized Partner2018-05-03T12:49:37+08:00