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Video has been an important part of digital marketing for the past few years, but it has also evolved significantly during that time. From basic animations and “talking-head” videos to live streaming and new social media formats, there are now many ways to embrace video within your digital marketing strategy. Read on to see a comprehensive overview of what video marketing looks like in 2018. Video Stats for 2018 First, let’s check out a few stats about video in 2018, using information from Wyzowl’s fourth annual State of Video Marketing Survey. 81% of companies use video for marketing purposes in 2018, [...]

Online learning is booming as more universities and businesses recognize the benefits it brings to students, and how it can help employees to maintain their professional edge. In fact, by 2020 eLearning is expected to deliver revenue of over $37 billion dollars. This trend is not only growing in popularity, but it may also soon be the main way that learners attend school, get trained in their jobs, and participate in ongoing training to keep their knowledge and skills current and relevant in today’s fast-paced business world. Read on to find out why this is such an exciting and accessible option [...]

Have you been wondering about the best ways to market your content? With so many different channels out there, it’s difficult even for the most experienced professional. What’s the best way to get the word out there effectively? Should you stick with the same platform over time? How many platforms should you use? These are all valid questions, but in truth, it doesn’t have to be complicated. Part of your unique strategy will really be figuring out how your audience is seeing and engaging with you. Each social platform and content type is a testing ground, and even the best marketers [...]

One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so much more. Without further ado, here are [...]