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Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects. But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content types and how you can use them to drive growth. 1. Blogs Blogging has been around for as long as the internet has, but the practice has become more sophisticated over [...]

With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media and give up after a few weeks. Social media success is not something that is going to come overnight. It can be tough and time-consuming. With this mind, you’ll need to stick with it and remain active for the long term. By remaining active, you’ll have a much better chance of getting more followers and likes. Each tweet you make has [...]

Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even… Marketers, we’ve been hearing lots of stats like these: by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion. Eek…Well, if that’s the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives [...]

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in [...]

Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search Engine Optimization (SEO) and its close cousin Search Engine Marketing (SEM) are both descriptors for a complex set of tasks which involve keeping websites and other types of content at the [...]

We are moving to VSQ@PJCC to serve you better! Hello everyone! We will be moving to our new office at VSQ@PJCC to serve you better with effect from 25 June 2018. Our new address is: Excel Academy, VSQ@PJCC, Block 6 Level 5, Jalan Utara, 46200 Petaling Jaya, Selangor. Our contact details will remain the same for now until further notice: Telephone: 03-56222003/03-74997190 Fax: 03-74997303 Email: info@excelacademy.my If you have any queries, feel free to contact us.