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Digital and content marketers need to understand all too well how important search rankings are to the success of a company's content. Any material you produce is only good if people are able to read it, so learning how to increase this ranking is an essential part of the job. Organic traffic—users coming from a search engine—is the top inbound channel marketers strive to increase. If you take a look at the numbers, it's easy to see why. The first page of Google, considered to be holy grail by digital marketers, gets the lion's share of the search engine's clicks. Furthermore, there's a dramatic drop-off after [...]

Digital marketing is typically defined as marketing efforts that involve electronic devices or focus on online platforms, and the need for digital marketing cannot be ignored. Malaysians today spend so much time plugged in and using devices that digital is the best opportunity to engage audiences and attract new prospects. In fact, the average American spends over 12-14 hours a day using electronic media, and that includes nearly five hours watching live television, nearly an hour and a half on their smartphones, and even two and three-quarter hours listening to the radio. When you look at numbers like these, it’s impossible to [...]

Instagram TV (IGTV) Launched on 20th June this year, Instagram proved they had more in their sleeves. What's IGTV? It works similarly like 'Stories', but now, you are able to upload videos up to 10 minutes long instead of 10 seconds per story. If you already have several videos, we highly recommend you to make some edit/adjustment on them to fit into a vertical video format (9:16 ratio).     View All Active Facebook Ads Finally, this is a game changer for every marketer. Why? You can now publicly spy your competitor Facebook Ads. All you have to do is just click [...]

With the latest workshop done, we had some short chats with the participants and found out what they thought about the Certified Digital Marketing Professional program. We got some information on how they think the program, from how informative, eye-opening, to how this course would affect or help them in their career. For the recent session, we received participants from Select-TV, Skills Johor and other individuals. Participants experienced both theory and hands-on approach to learning throughout the 3 Day workshop. Let's hear what Hana from Select-TV has to say. https://player.vimeo.com/video/282426310   Are you going to join our next workshop? Do let us [...]

To help you understand the importance of the certification. Here are the highlights of the features & benefits that you'll gain. Feature: CDMP is a rounded introduction to all the core digital marketing disciplines. SEO (Search      Engine Optimization), PPC (Pay-Per-Click), Display Marketing, Email Marketing, Social, Mobile,             Analytics, Strategy& Planning. Benefit: Build an integrated marketing / business strategy (digital with traditional).   Feature: All major CDMP Syllabus Updates are reviewed, validated and updated again. Benefit: Each participant will be learning best practice digital techniques that have been validated by      some of the biggest global brands in digital. [...]

Generation Z is taking over. In fact, by 2020 they will make up 40% of all customers. As digital natives, Gen Z are unique in that they have never known life without digital technologies like smartphones and social media. This shift has transformed the way we communicate, connect and market with one of the fastest growing consumer markets in the world. So how can brands engage with this new generation of customers? In this article, we explore 9 ways Gen Z are changing consumerism and how brands and industries can cater to them. 1) Optimize Social Media Activity Gen Z is known for being [...]

Whether you’re an experienced digital marketer or brand new to the industry, chances are you know just how vital social media marketing is in your practice. However, social media is changing daily, and faster than ever. It seems as though there are updates and changes in popularity between demographics on an almost weekly basis. As a digital marketer, how can you work to better understand user behavior on various  social media platforms, the differences between them, and what platforms best benefit yours or your clients’ businesses? This is where the magic of social media demographics comes in. By paying attention to [...]

Google Analytics is a digital marketer's best friend. It's a rich source of relevant website data any business strategist can use to analyze their own sales process and identify areas of strength along with inefficiencies. But do you know exactly what to look for when you read analytics data? Navigating its complex platform and putting all that data to good use can be challenging. Google Analytics can produce hundreds of different reports in seconds, thousands if you do a little tweaking. Accessing the valuable actionable data you can use to boost sales requires a bit of in-depth knowledge. Metrics such as users, pageviews, [...]