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Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various social media platforms. Here are a few suggestions on how to stay ahead of the game with your next social media campaign without running yourself into the ground. Why is it [...]

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. [...]

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time. Your content should answer their questions and resolve their 'pain points'. A value-first strategy in your email strategy will lead to increased sales, better brand recognition, and higher open rates. So, don't wait, read our top tips for crafting the perfect subject line and get ready to increase the open rates and ROI of your email marketing [...]