In the first post, we shared some marketing trends that might be used widely by companies this year. We wrote about Virtual Reality(VR), Interactive Content, Pinterest, User-Generated Content(UGC) and Experimental Marketing.
Well, we have more to be shared. Let’s read on and find out which approach can be useful for you.
Artificial Intelligence (AI)
Early adopters of AI have already found it to increase user engagement. However, integrating AI with a site’s chat box or Facebook messenger will require perhaps even more creativity and understanding of the brand’s target market. AI still has to address customer needs and problems just as aptly as a human agent, and it helps if the AI experience delights customers in a fun and lighthearted manner.
Voice Search
Voice search is one of the most rapidly adopted technologies in recent history and it’s changing the way consumers interact with the world around them. When you ask a question, instead of getting 10 options; you get one direct answer. Marketers should ensure the main voice providers (Google, Apple, Microsoft) have the correct facts about their businesses so they can provide the correct answers.
Honesty/Transparency
Brutal honesty is a current trend that has been gaining steam, and we should all expect it to continue in 2018. Marketers can take advantage by clearly stating what their products and services are good at and where they need improvement. These statements can be backed up by objective customer reviews. This honesty translates to brand integrity, leading to trust and sales.
Influencer Marketing
Influencer marketing has been trending up and was the marketing buzzword and hot topic in 2017. To gain trust from customers, a public figure may be the right channel to execute your marketing. In 2018, I expect job openings to surface specifically for in-house influencer marketing, and for influencers to act as the new media buy at a more efficient cost. It will take some time to nail it, but you might as well start now.