Social Marketing

How to Make Money Online with Google Ads in 2023

2023-01-20T10:09:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-creative-ways-to-use-paid-search-that-google-wont-tell-you)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It’s important to appear high in searches so your content and product or [...]

How to Make Money Online with Google Ads in 20232023-01-20T10:09:13+08:00

How to Use LinkedIn Analytics for a B2B Audience

2022-12-29T09:19:10+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and [...]

How to Use LinkedIn Analytics for a B2B Audience2022-12-29T09:19:10+08:00

DMI PROGRAM: 2023 HUAT HUAT DEALS!

2023-01-05T10:21:30+08:00

  Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?⁣⁣⁣⁣ ⁣⁣⁣⁣ Well, we have great news for you!⁣⁣⁣⁣ ⁣⁣⁣⁣ We are running a special promotion this Chinese New Year. Enrol in selected Digital Marketing Institute courses through us and save up to RM 1272! ⁣⁣⁣⁣ ⁣⁣⁣⁣ Two options are available for you to choose from:⁣⁣⁣⁣ ⁣⁣⁣⁣ Self-Paced Learning⁣⁣⁣⁣ Normal Price: RM 5300 | DISCOUNTED PRICE: RM 4028 ⁣⁣⁣⁣ Available Courses:⁣⁣⁣⁣ DMI Pro Program⁣⁣⁣⁣ DMI Specialist Programs (Social Media, Search, Strategy Planning)⁣⁣⁣⁣ ⁣⁣⁣⁣ Blended Learning⁣⁣⁣⁣ Normal Price: RM 5830 | [...]

DMI PROGRAM: 2023 HUAT HUAT DEALS!2023-01-05T10:21:30+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-10-05T16:02:01+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-10-05T16:02:01+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

A Guide to Instagram Influencer Marketing for Businesses

2022-09-28T15:15:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   It's not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That's a lot of eyes on the social media network, and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most [...]

A Guide to Instagram Influencer Marketing for Businesses2022-09-28T15:15:58+08:00

10 Steps to Building Your Personal Brand on Social Media

2022-08-30T11:58:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Sharing content online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, what you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behaviour offline, especially when it comes to your digital marketing career. Building your personal brand on social media takes some work (just think of what it takes to become instafamous!). But done right, you could land your next job opportunity or help you to [...]

10 Steps to Building Your Personal Brand on Social Media2022-08-30T11:58:27+08:00

10 Digital Skills That Can Make Students Instantly Employable in 2022

2022-08-25T12:07:19+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence (AI) to streamline workflows and supply chains. As a result, today's job seekers require specialized skills to help them stand out from the crowd. While some colleges, universities and training providers have modified or expanded their curricula to meet the growing demand for digital know-how, many educators struggle to provide the essential skills students need. In this blog, we reveal the 10 key most valued digital skills that educators should offer to ensure their [...]

10 Digital Skills That Can Make Students Instantly Employable in 20222022-08-25T12:07:19+08:00

Best Times to Post on Instagram

2022-08-01T10:26:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you're regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects [...]

Best Times to Post on Instagram2022-08-01T10:26:13+08:00

How to Combine your SEO and Affiliate Marketing Strategy

2022-07-28T11:52:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   The revenue-boosting power of affiliate marketing is no secret. But while this key branch of digital marketing is paved with potential rewards, many brands or marketers fail to make an impact. More often than not, the reason for lacklustre results or complete failure is a lack of affiliate marketing SEO. Many brands fail to see that their affiliate marketing strategy and SEO strategy overlap—which means that their content performs poorly. For any piece of affiliate marketing content to perform well (and generate revenue), it has to be visible to the right people at the right [...]

How to Combine your SEO and Affiliate Marketing Strategy2022-07-28T11:52:36+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM