Social Marketing

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March

2023-03-16T15:18:27+08:00

                                    We would like to extend our sincere thanks to all the participants who attended our Certified Digital Marketing Professional training at Excel Academy on the 13th, 14th, and 15th of March! ⁣ ⁣ We appreciate your dedication and commitment towards enhancing your digital marketing skills. We hope the knowledge and skills gained from this training will help you in your professional journey and contribute to your career growth. ⁣ ⁣ Once again, thank you for choosing our Certified Digital Marketing Professional and making [...]

[HRD Corp Claimable Course] Certified Digital Marketing Professional training | 13, 14, & 15 March2023-03-16T15:18:27+08:00

8 Tips for Content Optimization for Every Social Media Platform

2023-01-17T09:24:43+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/8-tips-for-content-optimization-for-every-social-media-platform)   It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience. There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the [...]

8 Tips for Content Optimization for Every Social Media Platform2023-01-17T09:24:43+08:00

How to Use Hashtags Effectively on Social Media

2023-03-13T09:01:59+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-media)   When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and [...]

How to Use Hashtags Effectively on Social Media2023-03-13T09:01:59+08:00

How to Measure Social Media ROI

2023-01-16T16:32:28+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-measure-social-media-roi)   As a digital or social media marketer, you need to be able to track and calculate your social media ROI (Return on Investment). It shows the value of your social campaigns in dollars, euros or yen so you can double down on the tactics that work and avoid those that don’t. Social media is a powerful part of any marketing strategy to drive brand awareness and ROI and is growing in importance as shoppable posts and social commerce become a reality. In this blog, we’ll show you how to measure your ROI and provide tips to improve it so you can [...]

How to Measure Social Media ROI2023-01-16T16:32:28+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March

2023-03-09T10:37:26+08:00

  Yesterday evening was the conclusion of our "Digital Marketing Masterclass" two-day online training session (8th and 9th March) with our trainer, Mr. Alex!🥳⁣ ⁣ We would like take this opportunity to wish our biggest congratulatioins to our participants from:⁣ - Global Pets Sdn Bhd⁣ - Vet Partners Sdn Bhd⁣ - Pantai Premier Parthology Sdn Bhd⁣ - Pinnacale Homes Sdn Bhd⁣ - WCT Hartanah Jaya Sdn Bhd⁣ - Syarikat Mohd Noor Yusof Sdn Bhd⁣ - ICSD Ventures Sdn Bhd⁣ ⁣ for completing the training session!⁣ ⁣ We hope that the training has provided you with the ability to enhance your digital [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March2023-03-09T10:37:26+08:00

A Guide to Social Commerce

2023-01-16T14:44:59+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/social-commerce)   Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience, where users can discover, research, and make a purchase without leaving social media is a powerful strategy for increasing your sales.  The social media industry is preparing for an acceleration of social commerce growth, as key platforms advance their shopping and checkout capabilities. From 2021 Statista data, 11% of social media users made an immediate online purchase after discovering a product, while 44% made a purchase later. The global Covid-19 pandemic has also accelerated social commerce, with many users turning to platforms like [...]

A Guide to Social Commerce2023-01-16T14:44:59+08:00

5 Ways to Maximize SEO and Social Media

2023-01-16T14:12:22+08:00

Article By: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media)   Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help [...]

5 Ways to Maximize SEO and Social Media2023-01-16T14:12:22+08:00

What Is Digital Marketing + 10 Proven Digital Marketing Strategies

2023-02-13T12:06:59+08:00

Digital marketing has become an indispensable aspect of businesses in today's highly connected world. With the rise of technology and the internet, companies now have access to a wider audience, making it crucial for them to have a strong online presence. Digital marketing encompasses a variety of strategies that help businesses reach their target audience and achieve their marketing goals through electronic channels. In this article, we will delve into the concept of digital marketing and explore its importance in the current business landscape.   Image by tirachardz on Freepik   What Is Digital Marketing? Digital marketing refers to [...]

What Is Digital Marketing + 10 Proven Digital Marketing Strategies2023-02-13T12:06:59+08:00

How to Use Twitter for Business

2023-01-13T16:37:15+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-for-business) Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. It has become the place to find out about what’s happening in the world right now. Whether you’re interested in music, sports, politics, news, celebrities, or everyday moments—come to Twitter to join the conversation! Twitter is more than a newsfeed, of course. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and up to 280 characters of text. These messages are [...]

How to Use Twitter for Business2023-01-13T16:37:15+08:00

Best Times to Post on Instagram

2023-01-13T16:20:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-days-and-times-to-post-on-instagram) You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you’re regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects for those [...]

Best Times to Post on Instagram2023-01-13T16:20:47+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM