Email Marketing

The Anatomy of an Effective Marketing Email

2024-09-20T12:08:27+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2024-09-20T12:08:27+08:00

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?

2024-06-19T10:27:26+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/google-yahoo-email-changes-what-do-they-mean-for-marketers) Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. To rectify this, Google and Yahoo have made changes for bulk senders of emails [...]

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?2024-06-19T10:27:26+08:00

How to Build & Grow Your Email Marketing List

2024-06-19T10:21:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

How to Build & Grow Your Email Marketing List2024-06-19T10:21:12+08:00

What Skills Do You Need to Be an Email Marketing Specialist?

2024-06-19T09:42:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2024-06-19T09:42:27+08:00

How to Use Marketing Automation Tools Effectively

2024-06-19T09:29:24+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively) Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while exploring [...]

How to Use Marketing Automation Tools Effectively2024-06-19T09:29:24+08:00

What Skills Do You Need to Be an Email Marketing Specialist?

2024-04-19T14:04:36+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2024-04-19T14:04:36+08:00

A Practical Guide to Email Marketing Metrics

2024-03-29T14:18:21+08:00

Article by: https://digitalmarketinginstitute.com/blog/practical-guide-email-marketing-metrics More than ever, email marketing is one of the best ways to reach current customers, reminding them of who you are, what you have to offer and how you add value to their lives, even when they aren’t making a purchase. Now that first-party data is more important than ever, email marketing offers a solid, integrated strategy within your wider marketing efforts. As with every other area of your business marketing, including tracking the return on investment (ROI) from your social media campaigns, measuring email marketing success is critical to improving as you go. Use the following metrics to assess the success and health of your [...]

A Practical Guide to Email Marketing Metrics2024-03-29T14:18:21+08:00

How to Choose the Right Email Marketing Platform for Your Business

2024-03-20T09:20:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/which-email-marketing-tool-is-best-for-you) Email marketing is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers. In fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. In short, email marketing is a big deal, and if you're in charge of engaging with existing customers or new prospects, you need an email marketing tool that will [...]

How to Choose the Right Email Marketing Platform for Your Business2024-03-20T09:20:06+08:00

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?

2024-03-01T14:57:04+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/google-yahoo-email-changes-what-do-they-mean-for-marketers) Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. To rectify this, Google and Yahoo have made changes for bulk senders of emails [...]

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?2024-03-01T14:57:04+08:00

The Anatomy of an Effective Marketing Email

2024-02-13T17:03:47+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2024-02-13T17:03:47+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM