Email Marketing

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples) In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of consumers say [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-b2b-email-marketing-can-turn-leads-into-sales) Email has been around for decades, and even though it's a tried and tested branch of B2B marketing, you might be surprised to learn just how effective it is today.  Even though it's a 50-year-old technology, businesses are still using B2B email marketing to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important things to remember is how it allows you to reach out to people who have visited your site without converting. This means [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-b2b-email-marketing-can-turn-leads-into-sales) Email has been around for decades, and even though it's a tried and tested branch of B2B marketing, you might be surprised to learn just how effective it is today.  Even though it's a 50-year-old technology, businesses are still using B2B email marketing to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important things to remember is how it allows you to reach out to people who have visited your site without converting. This [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email) There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal channel for [...]