Digital Marketing

A Guide to Instagram Influencer Marketing for Businesses

2022-09-28T15:15:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   It's not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That's a lot of eyes on the social media network, and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most [...]

A Guide to Instagram Influencer Marketing for Businesses2022-09-28T15:15:58+08:00

What Is Conversion Rate Optimization (CRO)?

2022-09-27T16:12:34+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Conversion Rate Optimization (CRO) is at the core of any successful digital marketing strategy. It is used to increase the percentage of visitors who take the desired action (conversion) on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. It can be challenging to start a conversion rate optimization strategy, but the benefits it offers can help you: Understand your customers better Improve customers' on-site experiences Maximize your PPC spend Maximize sales Increase return on investment Before we dive into exploring how CRO works (and offer 8 [...]

What Is Conversion Rate Optimization (CRO)?2022-09-27T16:12:34+08:00

2 Key Formulas for Understanding Your PPC Data

2022-09-27T10:43:01+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Pay-per-click advertising is a highly targeted and effective marketing tool. Still, to understand how it can work for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC marketing efforts. Two of the most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI), but within those categories, there are several related formulas that will give you a better understanding of your PPC performance. When you delve deeper into the metrics that matter for PPC data, you'll find formulas for things like cost [...]

2 Key Formulas for Understanding Your PPC Data2022-09-27T10:43:01+08:00

The Ultimate Email Marketing Guide for Beginners

2022-10-03T10:16:55+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Email marketing is one of the oldest forms of digital marketing, and there's a reason for that - it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers.  Since the coronavirus pandemic, email has become even more important to consumers as a way to keep up with brands. DMA's Consumer Email Tracker 2021 report found that for the first time, the relevance of received messages (55 per cent) became the main reason consumers like brand emails, surpassing discounts and offers (53 per cent). [...]

The Ultimate Email Marketing Guide for Beginners2022-10-03T10:16:55+08:00

3 Ways to Create Mobile-Friendly Content

2022-08-30T14:04:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   It's no secret that mobile traffic continues to soar. According to Statista, mobile accounts for 51.92% of all web traffic, and mobile usage typically surpasses desktop use, affecting everything from shopping to communication behaviours. Despite this widespread use of mobile devices, some marketers have yet to optimize their websites, ads and images for mobile success. If your mobile optimization efforts are still lagging behind, here are three ways to ensure you're ready to face a mobile-heavy marketing world.   1. Optimize Text To create mobile-friendly content, you first need to understand how people read content [...]

3 Ways to Create Mobile-Friendly Content2022-08-30T14:04:12+08:00

Graphic Design Intro 1: Design Fundamentals

2022-08-30T13:07:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You don't need a degree in graphic design to create amazing graphics. You just need to understand some basic graphic design fundamentals. That's what we're going to review in this article. There are four fundamentals of design: Colour theory Imagery Typography Composition   4 Fundamentals of Graphic Design You Need to Know   1. Color Theory Colour is a critical element to get right in your designs. It's used to attract attention, convey meaning, and of course, for aesthetics. We don't usually even think about the colours we look at; we judge things quickly [...]

Graphic Design Intro 1: Design Fundamentals2022-08-30T13:07:47+08:00

10 Steps to Building Your Personal Brand on Social Media

2022-08-30T11:58:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Sharing content online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, what you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behaviour offline, especially when it comes to your digital marketing career. Building your personal brand on social media takes some work (just think of what it takes to become instafamous!). But done right, you could land your next job opportunity or help you to [...]

10 Steps to Building Your Personal Brand on Social Media2022-08-30T11:58:27+08:00

7 Traits of a Successful Digital Sales Leader

2022-08-26T12:21:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn't mean that the traits of successful salespeople are redundant. It's a matter of translating traditional skills into an approach that is effective on a digital platform. In both the online and offline worlds, sales leaders drive performance. The greatest success here lies in combining digital tools with traditional methods. This means using all available tools to get the most from digital capabilities while not doing away with methods that have worked [...]

7 Traits of a Successful Digital Sales Leader2022-08-26T12:21:27+08:00

6 Things to Know Before Embarking on Digital Transformation

2022-08-26T11:03:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Running an organization in the 21st century is radically different from the one before. Business is easier in some respects but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but there is a subtle, important difference between them. In this article, we look at the bigger, more comprehensive concept of digital [...]

6 Things to Know Before Embarking on Digital Transformation2022-08-26T11:03:25+08:00

10 Digital Skills That Can Make Students Instantly Employable in 2022

2022-08-25T12:07:19+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence (AI) to streamline workflows and supply chains. As a result, today's job seekers require specialized skills to help them stand out from the crowd. While some colleges, universities and training providers have modified or expanded their curricula to meet the growing demand for digital know-how, many educators struggle to provide the essential skills students need. In this blog, we reveal the 10 key most valued digital skills that educators should offer to ensure their [...]

10 Digital Skills That Can Make Students Instantly Employable in 20222022-08-25T12:07:19+08:00

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