Digital Marketing

How to Make Money Online with Google Ads in 2023

2022-08-25T12:08:20+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules instead of forging our paths. That isn't necessarily a bad thing. After all, these conventional approaches are proven to work, aren't they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It's important to appear high in searches, so your content, product, or service [...]

How to Make Money Online with Google Ads in 20232022-08-25T12:08:20+08:00

The Anatomy of an Effective Marketing Email

2022-08-25T12:30:14+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   There are many ways to segment and customize your messaging to customers in the digital age, with many platforms or touchpoints to explore. Often, the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2022-08-25T12:30:14+08:00

How to Perform an SEO Audit

2022-08-24T16:30:14+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2022-08-24T16:30:14+08:00

10 Ways Online Learning Can Transform Your Business

2022-08-10T10:41:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce. It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age. According to Training Magazine, the top 100 organizations that excel in training have a mean training budget [...]

10 Ways Online Learning Can Transform Your Business2022-08-10T10:41:04+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

2022-08-10T10:04:30+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?2022-08-10T10:04:30+08:00

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students

2022-08-08T14:25:48+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Search engine optimization, return on investment, cost-per-click, and conversion rate are common terms used and understood by marketers. And that's just the tip of the iceberg when it comes to the knowledge required in a marketing role. The need to be digitally transformed has accelerated across industries - even more so since Covid-19 forced companies to direct marketing activities online. This means that organizations need marketing graduates with digital skills to drive brand awareness, generate leads and grow revenue. The problem is many graduates are leaving universities and colleges without the digital skills companies require. [...]

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students2022-08-08T14:25:48+08:00

The Roadblocks to Digital Marketing Transformation

2022-08-03T10:54:02+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no denying it—today's world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation. Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age. With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is [...]

The Roadblocks to Digital Marketing Transformation2022-08-03T10:54:02+08:00

A Guide to Social Media and Privacy

2022-08-03T09:48:09+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. This presents a challenge to social media managers, business owners and content creators who run social media pages to engage with and convert customers. In addition, many countries have introduced regulations and rulings that affect marketers and require action to ensure compliance. So how can companies manage data privacy across social media platforms? In this guide, we'll look at the most [...]

A Guide to Social Media and Privacy2022-08-03T09:48:09+08:00

Best Times to Post on Instagram

2022-08-01T10:26:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you're regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects [...]

Best Times to Post on Instagram2022-08-01T10:26:13+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2022-07-29T15:41:09+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   YouTube is one of the world's most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is essential to any brand's content marketing strategy. But, optimising your video content so it can be found in search results is essential to grow your YouTube channel and cut through the noise. As one of the world's biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users, and only [...]

YouTube SEO: Strategies to Rank Your Videos on Top2022-07-29T15:41:09+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM