Digital Marketing

7 Key Ingredients of a Successful Digital Marketing Strategy

2024-07-22T09:01:20+08:00

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on the path to success. If you’re involved in digital marketing and you’re looking to a strategy, follow this guide to keep you on track! 1. Create a Realistic Framework Before you [...]

7 Key Ingredients of a Successful Digital Marketing Strategy2024-07-22T09:01:20+08:00

How to Write a Prospecting Email that Gets Replies

2024-07-22T09:00:40+08:00

Do you think that writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. When you write prospecting emails, you are not intending to be a spammer, but you might seem like you are if your email isn’t well thought out. As you write prospecting emails, put yourself in the shoes of the person who is reading it. What kind of reaction are they likely to have? Decision makers rarely answer the phone and don’t usually get back to you if you leave a voicemail message. The point [...]

How to Write a Prospecting Email that Gets Replies2024-07-22T09:00:40+08:00

Copywriting that Works for Business

2024-07-10T09:57:07+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/copywriting-that-works-for-business)   We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there are a few basic writing tips to keep in mind that can help almost anyone become a pretty decent writer in a fairly short time. So how exactly do [...]

Copywriting that Works for Business2024-07-10T09:57:07+08:00

How to Create a Successful Social Media Plan

2024-07-10T09:55:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-create-a-successful-social-media-plan)   Social media is a great way to engage with your audience. The social media channels available offer marketers an opportunity to drive brand awareness, get insights and create meaningful relationships with potential and existing customers. But to be successful on social media, you need a plan. You need to do your research, use the key social networks, know what your competitors are doing, and create content that connects with your target audience. So whether you’re struggling to make an impact and get engagement on social media or or just started to experiment with a new platform, [...]

How to Create a Successful Social Media Plan2024-07-10T09:55:27+08:00

27 Social Media Tools Every Content Creator Needs

2024-07-22T08:59:29+08:00

Article by: Nicola Gwillym (https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1) Marketers and brands know there’s a lot more to creating great content for social media and the tools you use can make all the difference. Fortunately, there are lots of social media tools to choose from that can make your content creation journey easier, including AI-powered ones. These tools can help inspire new content, create graphics, images and videos, and even optimize scheduling and planning. A recent LinkedIn poll we ran asked which AI tool marketers used most in their content marketing. A resounding 86% said ChatGPT! So which social media tools are marketers using and what are they [...]

27 Social Media Tools Every Content Creator Needs2024-07-22T08:59:29+08:00

How to Create TikTok Content

2024-06-19T10:33:28+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2024-06-19T10:33:28+08:00

Build a Content Marketing Plan in 10 Steps

2024-06-19T10:31:10+08:00

Article by: Mischa McInerney (https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps)   Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted approach (and most importantly it relies on you understanding who you’re talking to). In this blog, we’ll start by looking at what is content marketing and then explore ten steps to help you develop a successful plan. Set objectives Understand your audience Be relevant Use the content marketing funnel to [...]

Build a Content Marketing Plan in 10 Steps2024-06-19T10:31:10+08:00

Digital Marketing on a Budget

2024-06-19T10:30:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-marketing-on-a-budget)   Digital marketing is one of the primary methods for advertising, and it can be done on even the smallest budget by including social media marketing as part of your overall digital marketing campaign. Social media marketing enables you to advance your business by increasing brand awareness, brand loyalty, and sales. If you are a small business owner, you’ll be aware that advertising plays a substantial role in attracting the right audience and ensuring that the ideal consumers are drawn to your brand. Without the right publicity, your business could remain unknown to consumers who [...]

Digital Marketing on a Budget2024-06-19T10:30:25+08:00

Get Real Results – Creating an Effective Content Strategy

2024-06-19T10:25:13+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/get-real-results-how-to-create-an-effective-content-strategy)   At this point in your digital journey, you’ll know just how important content is and how, if efficiently leveraged, it can yield real results – boosting brand awareness, enhancing conversion rates and driving sales. With that said, to get the most from your content and strike a genuine chord with your target audience, creating an effective content strategy is essential. However, even when you know the fundamental elements of creating engaging content and placing it in front of your audience, getting the results you crave can prove easier said than done. Currently, a mere 7% [...]

Get Real Results – Creating an Effective Content Strategy2024-06-19T10:25:13+08:00

How to Use the Twitter Algorithm to Your Marketing Advantage

2024-06-19T10:23:11+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

How to Use the Twitter Algorithm to Your Marketing Advantage2024-06-19T10:23:11+08:00

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