Digital marketing masterclass

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/a-guide-to-instagram-influencer-marketing-for-businesses) It’s not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That’s a lot of eyes on the social media network and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most from [...]

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you understand [...]

Article by: Clark Boyd (https://digitalmarketinginstitute.com/blog/qr-codes-marketing) QR (Quick Response) codes have been around since the 1990s. The technology has not changed since then; but in a world of smartphones and 5G connectivity their use has finally taken off. QR codes have played a prominent role in governments’ responses to the COvid-19 pandemic too, bringing them into the mainstream. Now is the perfect time for brands to take advantage of QR codes for digital marketing. So how do QR codes work? Why have they taken off since 2022? How can you create your own? And how are brands using them today? QR codes in marketing: [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/digital-transformation-business-guide) Across industries, the Covid-19 pandemic forced many companies to accelerate their digital transformations to compete and even survive. As the world and its consumers become more digital, a company’s success is contingent on how digital it can become. This applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption and processes have now changed. In 2022, spending on digital transformation technologies and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 according to Statista. That growth demonstrates how much companies are planning to invest to compete. So, how can your business drive [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening) I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)... their complaints and bad reviews? That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease. Remember, when customers feel connected to [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]