Digital marketing masterclass

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/5-new-social-media-trends) There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands. Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise. During 2022, Statista [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each month [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/twitter-marketing-your-ultimate-guide) Twitter is unique in the social media world. Its real-time feed is what makes Twitter ideal for having conversations with an audience of millions as there are constant discussions about culture, politics, entertainment, and social issues. For brands, it’s a place to have meaningful conversations and promote campaigns. For marketers, it provides a highly engaged audience with the potential for trending through its popular Twitter hashtag function. But the problem is, many marketers aren’t quite sure where Twitter sits in their social media channel mix. Its real-time nature is its strength but also its weakness and many brands struggle [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-inbound-marketing) Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don't feel ‘sold’ to. A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is. What this means is that quality trumps quantity and that’s what marketers should prioritize in their inbound marketing strategy. But there’s a lot more to inbound marketing [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email) There’s no doubt that email marketing is a powerful tool for any marketer. It’s an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people’s inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there’s an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects and customers. [...]