Digital marketing masterclass

Article By: Steven Roberts (https://digitalmarketinginstitute.com/blog/the-definitive-gdpr-checklist-for-marketers) Many marketers are still confused when it comes to regulations around data privacy, especially the GDPR. There's a lot to take in, but how does it work in practical terms? The following marketer’s guide should help you get your marketing processes in order when dealing with GDPR regulations. For some background you might also want to read our overview of GDPR and Marketing and listen to our podcast with expert Steven Roberts on Data Privacy 101. GDPR Preparation Audit your data This guide is for marketers who work in companies that process information about EU citizens. Many companies based [...]

Article By: Brendan Almack (https://digitalmarketinginstitute.com/blog/the-value-of-tiktok-advertising) The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% [...]