Digital marketing masterclass

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-optimize-your-organizations-digital-marketing-budget) Whether your business uses traditional means to determine your marketing budget, follows current trends, or has a custom formula based on specific needs, there is a good chance that more of it will be allocated to digital marketing with each passing year. In our research into the evolution of marketing, we surveyed over 500 CMOs and learned that 58 percent of them are shifting their budgets from traditional to digital marketing. Depending on factors such as business type, size, and industry, the actual monetary amount of your digital marketing budget will vary, but you can learn from tips and techniques [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/roadblocks-to-digital-marketing-transformation) There’s no denying it—today’s world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation. Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age. With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is no longer an organizational bolt-on—now [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-b2b-marketing-is-boring) “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as “boring”! In fact, B2B marketing campaigns are often very effective (just check out these 13 amazing examples), but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we’ll look at some steps you [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/digital-marketing-kpis-how-to-choose-and-track) You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy. But with so many options to choose from, and so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new? Read on for a practical overview of essential KPIs for digital marketing and how to choose them for your initiatives, campaigns, and communications. What is a KPI? The term KPI refers to a metric that you use as a baseline to measure [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/gdpr-and-marketing) Savvy consumers are aware that their activity and data are being tracked online. That's why it's become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share. The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May 25th, 2018. This law replaced the Data Protection Directive 95/46/EC and was designed to: Harmonize data privacy laws across Europe Protect and empower all EU citizens’ data privacy Reshape the way organizations across the region approach data privacy Top tip: check out our [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively) Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while exploring [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/implementing-digital-strategy-how-to-ensure-it-doesnt-fail) Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day. But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing digital strategies. What’s the difference between digital strategy and tactics? First, let's look at what a digital strategy is and how it differs from tactics. A digital [...]

Article By: Digital Marketing Institute The way companies and employees work has changed. Since the pandemic, people want the opportunity to choose how they work whether that’s remotely or adopting a hybrid approach. However, this new way of working can be a challenge for companies and their L&D departments. Without a face-to-face approach to training, it can be tough to upskill your marketing and sales teams as the digital world continues to evolve. In this article, we’ll look at what companies like yours can do to train their remote employees, and why it’s important. Plus, we look at great examples of how companies [...]

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution) Marketing attribution refers to identifying the specific actions someone takes to learn about your brand and buy your product or service. It's how marketers assess the value of the various channels or events that led to the conversion. Models for marketing attribution have been used for many decades, but as the needs of customers have changed and companies have undergone digital transformations, marketing attribution has evolved. Today, sales are made or lost with a click, so it stands to reason that attribution models need to accommodate the nuances of the digital world. What worked 30 years [...]