Content Marketing

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-your-company-needs-content-marketing)   Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. In this article, we will pose the question of whether or not content marketing is a good choice for your business. Why content? To [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-optimize-your-organizations-content-marketing)   As an industry, content marketing is expected to grow to 412 billion by 2021, with an annual growth rate of 16%. Content marketing is no longer viewed as an add-on to other marketing efforts. Now, it’s deemed as a strategic marketing approach to create and share valuable information along with an economical means of brand awareness. Content marketing is hugely important to businesses across industries. So how can your organization use content to its full extent to lead and succeed? 1. Content Repurposing By now, most companies have dabbled in content marketing. While blogs and social media [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/15-content-marketing-tools-you-need)   One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-produce-shareable-content)   Digital marketing is a strategy being increasingly employed by businesses at an incredible rate. Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort. It's crucial to stand out from the crowd in order to grab the attention of consumers. The best way to do this is by creating content that is incredibly shareable. More shares mean more traffic, which pads [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/11-key-ways-to-make-content-marketing-effective)   When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively. Investing in digital advertising seems to be a must, but not all smaller businesses have the money to do so. The solution is tapping into the secrets of effective content marketing. Here are 10 ways to help make your content marketing more effective. 1. Plans are Important You need a plan to get your content working for you. That begins with [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/whats-your-angle-crafting-new-angles-for-your-content)   Do you ever feel like you’re reading (or writing) the same old thing over and over? Whether it’s a listicle, article or review, the net is in repeat mode. For those churning out content regularly, it’s important to brainstorm ideas, know your audience and keep things current. By focusing on quality over quantity, you’ll write exciting pieces that make people want to stop scrolling and read. Now, more than ever, it’s hard to make a case for original content. Most notably, the throwback trend is a popular way to create (or re-create) content. While originality is [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them)   Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different types of content out there, it can be difficult for marketers and brands to know which ones to focus on. Different content types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the top 7 content types and how you can [...]