Content Marketing

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different content formats out there, it can be difficult for marketers to know which ones to focus on (even with a range of AI tools to help generate and optimize content). Different types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/delight-your-audience-how-to-create-content-that-excites-and-entertains) Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to your business. All content creators have asked themselves the same question more than once: How will I engage my audience, so they keep coming back for more? If you haven’t asked yourself this question at least once, you aren’t taking your job seriously! It isn’t easy to create great content that excites and entertains. A report by SEMRush found that 45% of marketers struggle to attract quality leads with content while 38% cite finding the resources and [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/copywriting-that-works-for-business)   We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there are a few basic writing tips to keep in mind that can help almost anyone become a pretty decent writer in a fairly short time. So how exactly do [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/13-amazing-examples-of-b2b-content-marketing)   Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/4-resources-for-writing-incredible-copy)   Want to transform your blog into a content marketing magnet? With 3.5 billion daily searches performed on Google alone, there’s a great deal of competition when it comes to capturing the attention of your ideal customer. In fact, attention scarcity is one of the greatest challenges that modern marketers face, with the average buyer attention span reduced to 8.25 seconds. With this in mind, we’ve researched some of the best tools out there to help you grow your content marketing channels with quality content. Getting back to basics and producing content that is accurate, timely and [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-make-your-native-content-stand-out)   In this world of endless information, they say that content is king. So you need to write an article that is fit for the royal court. Here are some tips on writing native content that will promote your brand, increase consumer loyalty and drive sales. 1. Be Useful, Be Relevant, Be Read While conversions and engagements are undoubtedly the goal, good native content should read as naturally as any article. That means the article has to be something that a customer can take value from even if they don’t make a purchase. it could [...]