Content Marketing

The Anatomy of an Effective Marketing Email

2024-09-20T12:08:27+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2024-09-20T12:08:27+08:00

13 Amazing Examples of B2B Content Marketing

2024-09-20T12:07:26+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/13-amazing-examples-of-b2b-content-marketing)   Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following [...]

13 Amazing Examples of B2B Content Marketing2024-09-20T12:07:26+08:00

Copywriting that Works for Business

2024-07-10T09:57:07+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/copywriting-that-works-for-business)   We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there are a few basic writing tips to keep in mind that can help almost anyone become a pretty decent writer in a fairly short time. So how exactly do [...]

Copywriting that Works for Business2024-07-10T09:57:07+08:00

4 Key Content Marketing Trends

2024-07-09T16:57:20+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-07-09T16:57:20+08:00

4 Key Content Marketing Trends

2024-06-19T09:58:10+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-06-19T09:58:10+08:00

What’s Your Angle? Crafting New Angles for Your Content

2024-06-19T09:41:43+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/whats-your-angle-crafting-new-angles-for-your-content)   Do you ever feel like you’re reading (or writing) the same old thing over and over? Whether it’s a listicle, article or review, the net is in repeat mode. For those churning out content regularly, it’s important to brainstorm ideas, know your audience and keep things current. By focusing on quality over quantity, you’ll write exciting pieces that make people want to stop scrolling and read. Now, more than ever, it’s hard to make a case for original content. Most notably, the throwback trend is a popular way to create (or re-create) content. While originality is [...]

What’s Your Angle? Crafting New Angles for Your Content2024-06-19T09:41:43+08:00

15 Content Marketing Tools You Need

2024-06-19T09:34:32+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/15-content-marketing-tools-you-need)   One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so [...]

15 Content Marketing Tools You Need2024-06-19T09:34:32+08:00

How to Use Marketing Automation Tools Effectively

2024-06-19T09:29:24+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively) Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while exploring [...]

How to Use Marketing Automation Tools Effectively2024-06-19T09:29:24+08:00

What are the Top Content Marketing & SEO Trends?

2024-05-29T09:13:12+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2024-05-29T09:13:12+08:00

4 Key Content Marketing Trends

2024-04-26T09:01:25+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-04-26T09:01:25+08:00

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