Certified Digital Marketing Professional

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

The Ultimate List of Free Keyword Research Tools

2022-07-04T09:05:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Keywords are an essential part of your content marketing and SEO strategy. Using the right keywords that align with your website content to get it seen on search engines can drive leads, sales, and ultimately revenue. Despite this, new research found that only 30 percent of small companies in the U.S use SEO in their marketing. And many businesses may use keywords, but either does not use them effectively or use the wrong keywords for their audience. This is why keyword research is crucial. It will ensure that you use keywords that will attract your audience and [...]

The Ultimate List of Free Keyword Research Tools2022-07-04T09:05:31+08:00

The 10 Creative Fundamentals of Video

2022-06-07T15:36:45+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   There are around 500 hours of video uploaded to YouTube every minute. That’s a lot of videos! And let’s face it, not all of them are good. Some look very rough and unprofessional. Some lack any clear focus and narrative or feel like frivolous vanity projects. In other words, some videos work, and some don’t. As a marketer, you want to ensure that your social videos are working for you. So, how can you help your videos be heard above the noise and stand out in today’s social media landscape?   Tips for Making Creative [...]

The 10 Creative Fundamentals of Video2022-06-07T15:36:45+08:00

10 Tips on How To Kickstart Your Digital Marketing Career

2022-06-07T15:05:37+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   At different stages in everybody’s career, thoughts turn to the next steps. Maybe you’re considering ‘moving up’ in your current organization. Perhaps you’re eying up opportunities in other companies. Or you might even be considering a complete pivot and embarking on a whole new career path or starting up on your own. Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance, or not, of values, getting support from within your current job, inclusion issues, and the dreaded ‘imposter syndrome.’ And they examine the skills you need to develop to make [...]

10 Tips on How To Kickstart Your Digital Marketing Career2022-06-07T15:05:37+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2022-06-03T13:25:24+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. There can be a lot to grapple with, from knowing the best data analytics tools to mastering SEO and content marketing if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in demand. They will be working with diverse [...]

7 Essential Skills Every Digital Marketer Needs to Know2022-06-03T13:25:24+08:00

Why Digital Marketing is Important for Small Business

2022-06-03T11:35:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising. Businesses may believe that since they offer a good product or service, it's just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their [...]

Why Digital Marketing is Important for Small Business2022-06-03T11:35:33+08:00

10 Ways Small Businesses Can Improve Their Social Media Presence

2022-06-02T14:26:42+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Small businesses around the world know that social media is here to stay. You only need to look at the social media demographics across platforms to know that! But that doesn't mean you have had the chance to put in the time or effort necessary to cultivate a good presence on the right networks. Even if you haven't optimized your social media presence, there's still time, and the benefits will be worth the effort. There are many advantages to cultivating your brand on social media. It can help improve your brand's social customer service, [...]

10 Ways Small Businesses Can Improve Their Social Media Presence2022-06-02T14:26:42+08:00

What Does a Digital Marketer Do?

2022-06-13T09:53:23+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-06-13T09:53:23+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM