Certified Digital Marketing Professional

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students

2022-08-08T14:25:48+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Search engine optimization, return on investment, cost-per-click, and conversion rate are common terms used and understood by marketers. And that's just the tip of the iceberg when it comes to the knowledge required in a marketing role. The need to be digitally transformed has accelerated across industries - even more so since Covid-19 forced companies to direct marketing activities online. This means that organizations need marketing graduates with digital skills to drive brand awareness, generate leads and grow revenue. The problem is many graduates are leaving universities and colleges without the digital skills companies require. [...]

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students2022-08-08T14:25:48+08:00

The Roadblocks to Digital Marketing Transformation

2022-08-03T10:54:02+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no denying it—today's world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation. Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age. With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is [...]

The Roadblocks to Digital Marketing Transformation2022-08-03T10:54:02+08:00

A Guide to Social Media and Privacy

2022-08-03T09:48:09+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Privacy has become a priority for consumers across digital channels. Many want to protect their data and are becoming more careful about what they share on social media and who they share it with. This presents a challenge to social media managers, business owners and content creators who run social media pages to engage with and convert customers. In addition, many countries have introduced regulations and rulings that affect marketers and require action to ensure compliance. So how can companies manage data privacy across social media platforms? In this guide, we'll look at the most [...]

A Guide to Social Media and Privacy2022-08-03T09:48:09+08:00

Best Times to Post on Instagram

2022-08-01T10:26:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you're regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects [...]

Best Times to Post on Instagram2022-08-01T10:26:13+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2022-07-29T15:41:09+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   YouTube is one of the world's most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is essential to any brand's content marketing strategy. But, optimising your video content so it can be found in search results is essential to grow your YouTube channel and cut through the noise. As one of the world's biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users, and only [...]

YouTube SEO: Strategies to Rank Your Videos on Top2022-07-29T15:41:09+08:00

How to Combine your SEO and Affiliate Marketing Strategy

2022-07-28T11:52:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   The revenue-boosting power of affiliate marketing is no secret. But while this key branch of digital marketing is paved with potential rewards, many brands or marketers fail to make an impact. More often than not, the reason for lacklustre results or complete failure is a lack of affiliate marketing SEO. Many brands fail to see that their affiliate marketing strategy and SEO strategy overlap—which means that their content performs poorly. For any piece of affiliate marketing content to perform well (and generate revenue), it has to be visible to the right people at the right [...]

How to Combine your SEO and Affiliate Marketing Strategy2022-07-28T11:52:36+08:00

5 Ways to Maximize SEO and Social Media

2022-07-28T10:36:20+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/)   Search Engine Optimization (SEO) is important in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we'll [...]

5 Ways to Maximize SEO and Social Media2022-07-28T10:36:20+08:00

How to Manage Online Customer Reviews

2022-07-12T11:51:44+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Do you want to know how to earn positive customer feedback? This guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value on the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will [...]

How to Manage Online Customer Reviews2022-07-12T11:51:44+08:00

10 Steps to Prepare for a Social Media Crisis

2022-07-12T10:50:09+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/)   A social media crisis is a frightening prospect. So much so that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a problem. Every crisis, even an online one, can be managed. If you do some preparation, careful planning, and maintain a can-do team spirit, you will be more than able to spot, evade, manage, survive and learn from any crisis you may face. Expert Julie Atherton has created this handy 10-step checklist to help you think about and prepare [...]

10 Steps to Prepare for a Social Media Crisis2022-07-12T10:50:09+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

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