This specialized online search marketing course covering SEO, Paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and Digital Display Advertising gives you the skills, know-how, strategy and techniques to improve your website’s search ranking in Google and also Bing.

Modules Covered in the Search Marketing Course Includes
1. Introduction
2. SEO Set-up
3. SEO Content
4. SEO Workshop
5. Paid Search
6. Display Advertising
7. Analytics with Google Analytics
8. Strategy and Planning

Among the things you will learn include:

  • Rise up in Google rankings and become the go-to brand or authority
  • Create and position content which ultimately leads on a journey to conversion.
  • Optimize your website. Create a smooth and effective consumer journey
  • Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates
  • Master the practical stuff. This course merges thought leadership and the
    technical skills, tools and tactics you need to get the job done.

 

READY TO GET IN THE GAME?

Contact Ms Liyana (019-5973573)
or
Email us at courses@excelacademy.my