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Have you decided that you are ready to launch your career in digital marketing? No wonder, it is one of the fastest growing industries, growing three times faster than the pace of the United States GDP, and that growth is expected to continue. There are a few reasons for this, a key one being that it’s one of the top 10 earning careers that can be started without a degree. More and more people are realizing that the skills required to become a successful digital marketer are not necessarily being taught in traditional, four-year degree programs. So what does it take to be a successful digital marketer? [...]

Digital transformation is a development that businesses have been cognizant of for a number of years. Ever since computers started making their way into offices, enterprises have been the first to appreciate the primary benefit of digital technology: speed. But in the 21st century, the array of different applications of digital transformation is staggering. Speed is no longer the only benefit, as everything from interactivity to accessibility is affected by the convenience, power, versatility, and speed of digital technology. Digital transformation is propelling businesses forward as technologies advance at an incredible pace. It's the workforce with key skills that will be set to exploit these [...]

Small businesses around the world know that social media is here to stay, but that doesn’t mean you’ve yet had the chance to put in the time or effort necessary to cultivate a proper presence on the right networks. But even if you haven't optimized your social media presence, there is still time, and the benefits will be well worth the effort. There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new [...]

Advertising is just a more systematic form of “word of mouth” to make people aware of products and services, but in the 21st century, the ways advertising works have been evolving rapidly. Traditional media vehicles such as television commercials and newspaper advertisements are no longer the sole vehicles for marketers, and an ever-increasing proportion of advertising and marketing budgets are being poured into the online environment. As a new generation of consumers comes into financial independence, marketing must change with them, and programmatic advertising is a key pillar of remaining competitive. So what is programmatic advertising, and how can you learn to use it [...]

Running an organization in the 21st century is radically different from the one before. Business is easier in some respects, but also far more complex and challenging. In the 20th century, a small business could only operate locally. Today, one can leverage modern technology to potentially serve an entire global market. Playing a larger role in the marketplace is made possible with digitalization and digital transformation. The two terms are used interchangeably, but there is a subtle, important difference between them. In this article, we look at the bigger, more comprehensive concept of digital transformation, but first, let’s explore the difference between the two [...]

LinkedIn is the world's biggest and best professional social media platform, and it is only in 2017 that it finally allowed for the embedding of videos on the platform from all of its users, rather than from a select few influencers. This feature definitely creates a lot of new opportunities for people on LinkedIn, but these opportunities must be approached carefully. This is, after all,  LinkedIn. It's not a typical social media platform that's all about fun and games and socializing. As a social media site designed first and foremost for professional networking, it has a very different demographic, with very different purposes. Jobs, [...]

Videos are an important part of internet marketing and search engine optimization. Not only do they increase the interest-factor of your content, but they also improve rank as well. Due to the frequency of videos on blogs and social media sites without them there's a risk of appearing dull. In fact, 62% of general searches on Google will result in a video. So, how do you get your videos to stand out and rank favourably? Here are seven tips to improve overall SEO. 1. Captions Add Searchability There’s nothing worse than scrolling across a video on your mobile phone, only to have it suddenly blare sound. Video transcripts allow [...]

There has been extensive discussion about the digital skills shortage in the UK and its potential to pose a threat to the economy costing £140 billion in lost growth in the next decade. The digital skills crisis is a complex issue that stems from the rapid pace of technological change, a lack of appropriate training, restricted access to skilled workers, and regional concerns. In addition, the uncertainty of Brexit has made employers nervous and unsure about the future of their company and workforce. However, if leveraged correctly, the skills gap can create new career opportunities for graduates and professionals willing to learn and bolster [...]

Around the world, the ways we access information, communicate with one another and carry out day-to-day tasks such as banking are increasingly taking place solely online. With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing. However, not all internet usage is shared equally around the globe. For example, according to Internet World Stats, 95% of North Americans access the internet regularly while only 35% of Africans use the internet. For digital marketers and marketing graduates, this rate of internet usage can significantly impact where their skills are needed most [...]