On-page vs Off-page Optimization
exceladmin2020-04-29T11:20:56+08:00Do you know the difference between On Page SEO and Off Page SEO? Here's a short video explaining it.
Types of Buyer Personas and Its Purpose
exceladmin2020-04-29T11:23:40+08:00Do you know the Buyer Personas that you might come across when you conduct your business online? Here's a short info graphic about Buyer Personas!
Content Marketing (Info, Types, Strategy)
exceladmin2020-04-29T11:04:08+08:00Having trouble with creating content to promote your brand? Here's some useful information on Content Marketing!
The Crucial Elements of SEO & Why It’s important
exceladmin2020-04-29T10:57:20+08:00 Ever wondered how SEO would help your business grow online? Here are a few points on what SEO is and why it is so important!
7 Clever Ways Small Businesses Can Increase Website Traffic Fast
exceladmin2020-01-14T17:27:30+08:00Article by: Sherman ( Lyfe marketing ) Article date: OCTOBER 15, 2019 Admit it, every business owner wants to increase website traffic fast. Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website. 99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways to get found by your target customers. These 7 clever techniques will increase website traffic fast. 7 Ways to Increase Your Website Traffic 1. PPC Ads (Super Fast!) Let’s start with the [...]
WHAT IS THE VALUE OF A DIGITAL MARKETING CERTIFICATION?
exceladmin2020-01-06T15:15:38+08:00Are you a new or seasoned digital marketer wondering what, if any value there is in obtaining a digital marketing certification? If you have any knowledge of digital marketing, you know that you are always going to be seeking more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that while setting yourself up for success. It's becoming a widely accepted fact that becoming a digital marketer does not necessarily require a four-year degree. It’s a field [...]
7 Facebook Ads Best Practices You Need to Implement
exceladmin2019-12-18T08:53:00+08:00Article by: Sean (Lyfe Marketing) Article date: November 7 2019 Facebook Ads Best Practices The #1 reason why you may want to use Facebook for marketing is the “reach” factor. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. Which is why the average organic reach for a Facebook page has dramatically gone down, and continues to dwindle. Yes, there are ways [...]
Facebook Ads for Entrepreneurs 101: A Guide
exceladmin2019-12-05T14:47:51+08:00Article by: Randy (Lyfe Marketing) Article Date: 8th November 2019 Facebook ads for entrepreneurs might be the solution to your business’s marketing problem. Yes, Facebook still reigns supreme. In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms. For entrepreneurs who need to get in front of their audience, where better to look! More accurately, entrepreneurs are always looking to grow their audience and build their existing customer base. Enter Facebook, with their unmatched number of users [...]
The Continuing Evolution of Black Friday
exceladmin2019-12-03T10:26:31+08:00From the opening of Macy’s Thanksgiving parade to the New Year’s sales, the final weeks of the year are a shopper's delight. This period of retail is at the core of the industry's so-called Golden Quarter; or, as it’s increasingly known, ‘ Christmas Creep’. Black Friday and Cyber Monday have started to merge into a single weekend of discount deals, and coming soon after China’s mammoth Single’s Day shop-fest, this period has quickly become as much a tradition for millions of people as turkey and Santa Claus. Online sales are overtaking footfall sales and the buying bonanza is spreading further around the world. In [...]
Mega Careers & Study Fair 2019
exceladmin2019-08-19T12:15:41+08:00Excel Academy will exhibit at Mega Careers & Study Fair at Kuala Lumpur Convention Centre (KLCC) on the 24th and 25th of August 2019. We’ll be there from 11am to 6pm. Make sure to drop by our booth S18 to check out some exclusive deals and giveaway that we’ll be hosting. Stand a chance to win a Google Home Mini when you take the Digital Skills Quiz. See you there!