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Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/) As a digital or social media marketer, you need to be able to track and calculate your social media ROI (Return on Investment). It shows the value of your social campaigns in dollars, euros or yen so you can double down on the tactics that work and avoid those that don’t. Social media is a powerful part of any marketing strategy to drive brand awareness and ROI and is growing in importance as shoppable posts and social commerce become a reality. In this blog, we’ll show you how to measure your ROI and provide tips to improve it so you can boost [...]

This is a nine-course program showcasing the most basic skills needed for modern designers. This program is good for anyone that wants to start in graphic design or wants to acquire a new skill set. The Graphic Design program teaches the basic concepts of graphic design such as color theory, typography, and composition, and working with the relevant software. All the programs include special studio classes, live classes, hands-on projects, and mentorship. All courses are delivered online. Some are self-paced courses with no live sessions (mainly theory or technical courses but not only), and some are mixed (self-paced & live sessions). [...]

Article by: Lyfe Marketing Want To Know How To Get Verified On Instagram? If you want to gain more new followers, establish brand credibility, and increase your brand awareness, then today’s post is for you. We’re talking about getting the famous blue check on Instagram. Let’s get verified! In this post, we’re going to walk you through how to get verified on Instagram. We’re sure you have seen the blue check on account profiles on Instagram. Whether they are celebrities, public figures, or well-known brands. If you’re reading this post, that means you are probably wondering how you can get verified too. [...]

Ways to Market Any Business: The Best Guide to Beat Your Competitors Have you been getting tips and insights on how to market your business and noticed nothing has been working? To see a good outcome when showcasing your business, you need to have a plan. Business is somewhat similar to sports, and the best teams have a game plan well ahead of time to beat their opponents. Define company goals The initial phase in our marketing plan process is to define your company goals. These goals will assist you with understanding what achievement is. Additionally, you won't be able to understand [...]

Do you know the difference between On Page SEO and Off Page SEO? Here's a short video explaining it.

Do you know the Buyer Personas that you might come across when you conduct your business online? Here's a short info graphic about Buyer Personas!

Having trouble with creating content to promote your brand? Here's some useful information on Content Marketing!