Digital Marketing

Author: BRANDI - JULY 31, 2020 When you hear “Instagram” what comes to mind? Did your mind go straight to photos? Instagram’s main claim to fame is that it is a photo sharing platform. But did you know your Instagram business ideas can go beyond photos? From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, Instagram can be used for so much more than just photo sharing. If you’re not utilizing Instagram for more than photos these Instagram business ideas will boost your brand visibility, grow your customer base, and increase your ROI. Going Beyond [...]

Author: LEANNE - AUGUST 2, 2020 The Build Brand Awareness Test: Take a look at the graphic below. Recognize anything? How many of these brands did you know exactly what/who they were after just milliseconds? Maybe it’s the color or style of writing that catches your eye. Or maybe the logo itself is recognizable enough that you don’t even need the text or business name that goes with it. All of these big brands have spent a lot of time and money making sure you know their logo, colors, and what they stand for as a company by heart. In order to get [...]

Author: LEANNE - AUGUST 2, 2020 It’s 2020, and the competition in your market is fierce. What type of marketing tactics should you use in order for your business to be successful and which ones should you avoid? How can you seamlessly insert ads into the daily lives of your customers without being annoying? The goal of any marketing strategy is to increase conversions while spending as little money as possible. We’re going to give you alternatives to the marketing tactics you should be avoiding that will help your business succeed. Don’t wing it One of the most important marketing tactics to avoid [...]

Author: LEANNE - JULY 31, 2020 Building an SEO campaign for your business may seem like a huge feat. With the right tools and a little help from the experts, you can take your business to the top of Google’s search results. An SEO Campaign has so many components so we have broken it down into manageable steps with our best tips, tricks, and advice! Ready to build an SEO campaign for your business from start to finish? Step 1 – Build Your Website or Analyze Your Current Site We’re starting from the bottom here with creating a website for your brand. If [...]

Author: BRANDI - AUGUST 2, 2020 Are you just now starting a new business? Or has your business been around for a while? Whatever the age or size of your company, you need a website. But not just any website. You will want to use basic website design to capture leads, entice customers and make those sales! There are so many different styles, themes, fonts and colors to choose from, it can be overwhelming. Building a website all starts with deciding which website builder is right for your business. Choosing A Platform First you will need to decide which platform you want to [...]

Author: LEANNE - AUGUST 1, 2020 What types of digital advertising should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales. Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. We are going to walk you through the process, tell you all about the different types of digital advertising techniques and when it’s appropriate to use them! *We’re about to throw a lot [...]

Author: LEANNE - AUGUST 1, 2020 Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses there are a few differences in the way you will be marketing. We are going to show you how to build and implement a B2B marketing strategy that actually works! What is B2B Marketing? If you didn’t know already B2B stands for business to business. It’s [...]

Author: LEANNE - JULY 31, 2020 Email marketing is an essential component to any digital marketing strategy. Billions of people use email. It’s the driving force behind customer acquisition as well as retention. And it is a direct way to engage with your audience. A lot goes into crafting the perfect email, curating your email list, and setting up automations. These email best practices will keep your subscribers engaged and your business thriving! Email Best Practices for Sending Emails There is a science to sending emails. It’s not as simple as it sounds. When should you send them? How often? What type of subject line gets [...]

Author: LEANNE - JULY 31, 2020 How does a customer land on your site? Chances are they come through an online advertising channel or social media platform like Facebook, Instagram or Google search network. Now that a potential customer has landed on your site due to those great ads you have been running, it’s time to convince them to buy your products. This can be done with several things like good web design, enticing photos, and the best product description you can write for each item. Product descriptions are essential for ecommerce brands and can actually help you increase sales! If you sell any type of [...]

Author: LEANNE - JULY 31, 2020 Have you ever landed on a website that. Blew. Your. Mind? Maybe it’s a stunning image, copy that grabs your attention and draws you in, or something unique that you’ve never seen before. Whatever the case, cool website design is essential to engage your audience and hold their attention long enough so that you can get your point across and make that sale. Let’s define “cool” in terms of website design. We all know that when someone references the word “cool” it means attractive or sophisticated, a step above the rest. Cool website design will make your potential customers do a [...]