Digital Marketing

Article By: BRANDI - JULY 31, 2020 When creating a marketing strategy you may find yourself asking why digital marketing over another more traditional form of marketing? What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work? If you are just starting out and marketing isn’t in your wheelhouse, then take some time to learn why digital marketing can help you build a profitable business. Before we can talk about why digital marketing is king, let’s first define it. Digital marketing is an umbrella term for any type of online [...]

Article By: SHERMAN - AUGUST 27, 2020 Regardless of the type of business you run, social media marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without burning a hole in your wallet. However, the fact is, true social media marketing success only comes to those who regularly analyze their analytics. And learn from their own performance. In order to see how well you are reaching your social media marketing goals, it’s crucial to focus on the right metrics from the beginning. That’s the only way you’d be [...]

Article By: LEANNE - SEPTEMBER 15, 2020 There is a scary amount of people who don’t know where to start with marketing. With the mass influx of information on the internet today, it can be quite overwhelming deciding what techniques to use to reach your customers. And choosing to neglect marketing altogether is a huge no-no. So, what marketing techniques can small businesses invest in to increase the traffic their business receives? Well, that starts with identifying the different types of marketing that are available. Surprisingly, there are really only two forms of marketing out there today. And that’s inbound marketing and outbound [...]

Article By: LEANNE - SEPTEMBER 17, 2020 Any business owner knows that acquiring leads is the main way to achieve business growth. After all, without customers to serve, your business wouldn’t be a business. Fortunately, there are methods that aid in capturing qualified leads and turning them into real customers. And you don’t have to spend an arm and a leg to do so either! The method we are going to discuss is CPA marketing. Knowing the basics of CPA marketing will not only give you a cost-effective way to generate more leads but also help you understand how well your business is [...]

Article By: LEANNE - SEPTEMBER 24, 2020 Here’s the deal… In 2020, 97% of people learn about a local company online more than anywhere else. And 92% of searchers will more likely pick businesses on the first page of a local search result. And even more convincing, it's forecasted that by 2021, mobile devices will influence more than $1.4 trillion in local sales. That’s A LOT of sales. And as a small business, you’ll want to put your business in the forefront so it can be a part of this powerful statistic. But that means getting in front of qualified customers who are looking [...]

Article By: LEANNE - SEPTEMBER 2, 2020   In today’s climate, the internet gives businesses all over the world the ability to reach and connect their products and services with consumers. But just because the internet gives your business an advantage like this doesn’t mean that’s all there is to it. Implementing effective marketing techniques is the most efficient way to reach those potential customers and turn them into real clients. Providing solutions to your customers through every step of their journey is exactly how you can achieve this. The truth is, you could have an amazing product or service, but chances are [...]

Article By: JHOAN - SEPTEMBER 18, 2020 Today, we are deep-diving into internet marketing strategies. We’ve dedicated this article to provide you with timeless strategies for your: Website Social media management Advertising SEO Email marketing Blogging You know, the strategies that we actually used, not just read about. Today we are covering the exact internet marketing strategies we used to transform our business to a multi-year Inc. 5000 company. And regardless of your expertise level, this will be easy to follow and implement yourself. So keep on reading as we tackle each of these internet marketing strategies. Internet Marketing Strategy #1: Website So [...]

Online marketing, digital marketing, internet marketing, where do you start, and what in the world is the difference? Well, if you’re new to online marketing, the truth is…there is no difference between these terms. They all refer to the same thing. However, the strategies that fall within it – like videos, social media, search engines, content, and email marketing, can propel your business to reach explosive growth. Just take a look at the Inc. 5000 list. There are tons of businesses that just started a few years ago that are already making 7 to 8-figure revenues. A lot of these newer [...]

Article By: Digital Marketing Institute It’s fair to say the digital events landscape is fast-evolving. In part, driven by the demand to convert offline events to an online version. With accessibility to new and innovative platforms, hosting your event virtually is now relatively straightforward. If you’re considering switching to an online platform or you’re keen to get to know how to host your event digitally, here are three key points–complete with recommended tools–to guide you through putting all the pieces together. We’ll also throw in some useful advice on how to make your event stand out on Google. #1: Choosing Your Virtual [...]

Article by: Digital Marketing Institute Getting backlinks (also known as external links), to your website from other sites is still one of the most effective ways to improve search engine rankings. But not all backlinks are valued equally. A handful of high-quality backlinks can significantly improve your SEO progress. At the same time, dozens of low-quality links can make little difference, or even have a negative effect if they're considered spammy. The Three Levels of Backlinks In Google's eyes, there are three levels of backlinks: low-quality, medium-quality, and high-quality. Strictly speaking, Google classifies low-quality backlinks as webspam. These are backlinks which [...]