Digital Marketing

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

2022-11-15T12:15:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   All marketers want to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations, according to research in 'The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future'. Despite this, 'The 2021 State of Digital Transformation' found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn't be the [...]

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It2022-11-15T12:15:06+08:00

Facebook Ads Mastery with Punca Usaha Sama Sdn Bhd

2022-12-08T15:59:52+08:00

We have successfully concluded our two days of "Facebook Ads Mastery" training with Punca Usaha Sama Sdn Bhd! Biggest congratulations to everyone and we wish you all the best with your Facebook Ads journey! ✨⁣⁣ ⁣⁣ Thank you for participating in our course and for choosing Excel Academy as your training provider. We value your contributions and time with us, and we hope you had a great time during the session!⁣⁣ ⁣⁣ 📣 Interested to know more about our HRD Corp Claimable Course? Contact us at 1700-81-5520 or email us at training@excelacademy.my.

Facebook Ads Mastery with Punca Usaha Sama Sdn Bhd2022-12-08T15:59:52+08:00

Email Marketing Tips & Examples for 2023

2022-11-14T13:51:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. IIn addition, the demise of third-party cookies will make it harder for marketers to target customers through ads, so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 per [...]

Email Marketing Tips & Examples for 20232022-11-14T13:51:58+08:00

What are the best AI and marketing automation tools?

2022-11-11T10:27:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Artificial intelligence (AI) was once a far-flung concept covered in sci-fi films and novels—but in our super advanced digital age, it's a widespread reality. Today, artificial intelligence is more accessible than ever, and it helps drive intelligence and efficiency across industries. The marketing industry is no exception. A powerful branch of AI, marketing automation, is helping brands boost productivity while driving better results from their various promotional campaigns. Humans working alongside autonomous bots really is a winning formula—if you use the right tools. Here we look at the best AI marketing tools for levelling up sales [...]

What are the best AI and marketing automation tools?2022-11-11T10:27:36+08:00

Another Successful Wrap for Certified Digital Marketing Professional Course!

2022-12-01T14:57:54+08:00

Yesterday marked the end of our "Certified Digital Marketing Professional" course. Biggest congratulations to our trainer and all participants from UDA Holdings Berhad, Ennovatek Ltd., Habib Jewels Sdn Bhd, and Manjaku Holdings Sdn Bhd for completing the three-day course successfully! ✨🥳⁣⁣ ⁣⁣ Our participants have gained valuable access to the DMI Pro learning experience and materials that provide them with the latest and up-to-date industry knowledge to sustain themselves in the digital marketing world. And we encourage you to do the same. 😉⁣⁣ ⁣⁣ Thank you for participating in our course and for choosing Excel Academy as your training provider! We [...]

Another Successful Wrap for Certified Digital Marketing Professional Course!2022-12-01T14:57:54+08:00

Best Times to Post on Twitter

2022-11-10T16:48:55+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms.   With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But how do you cut through the noise in such a saturated social space and avoid your Tweets getting lost in an abyss of quick-fire content? OOf all the tricks, tips, and tactics available, knowing which [...]

Best Times to Post on Twitter2022-11-10T16:48:55+08:00

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills

2022-10-11T08:37:38+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The past few years have challenged sectors across industries and for many marketers. This has seen their priorities, roles, and skill requirements change. CMOs, Vice Presidents of Marketing, and Marketing Directors are at the helm of this marketing evolution. Our new research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’, found that nearly half of senior marketers report their role has changed over the past two years, while 53 per cent are spending significantly more on digital marketing channels.  Senior leaders have changed their roles as business accelerators that drive business growth and [...]

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills2022-10-11T08:37:38+08:00

How to Choose a Digital Marketing Agency

2022-10-06T14:37:32+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   We live in an era of digital transformation, where almost everything is digitized, pushing every brand and company to take place in the digital world one way or another. However, in the face of rapidly developing technology and unrelentingly multiplying competitors, just "being present" on the internet is never enough. Establishing a permanent place online is becoming more important every day; however, it is also becoming more difficult. Because we know for a fact that there are many different wings of the spectrum when it comes to digital marketing, it includes areas like SEO, [...]

How to Choose a Digital Marketing Agency2022-10-06T14:37:32+08:00

What are the Benefits of Digital Transformation?

2022-10-06T13:46:49+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Adopting and adapting to digital is crucial for businesses across industries to compete and succeed. But it can be difficult for many to navigate their way through digital transformation to connect with customers and have an influence online. With digital disruptors snapping at the heels of many industries (just think of travel sector transformer Airbnb and audio disruptor Spotify), success will come to businesses that ensure their staff has the necessary digital skills to future-proof a workforce. Essentially any transformation must be woven into the fabric of the company and championed by senior leaders [...]

What are the Benefits of Digital Transformation?2022-10-06T13:46:49+08:00

What are the Top Content Marketing & SEO Trends?

2022-10-06T10:11:58+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-10-06T10:11:58+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM