Digital Marketing

What Are the Most Effective Digital Marketing Strategies?

2024-06-19T10:41:38+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI [...]

What Are the Most Effective Digital Marketing Strategies?2024-06-19T10:41:38+08:00

How to Create TikTok Content

2024-06-19T10:33:28+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2024-06-19T10:33:28+08:00

Build a Content Marketing Plan in 10 Steps

2024-06-19T10:31:10+08:00

Article by: Mischa McInerney (https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps)   Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted approach (and most importantly it relies on you understanding who you’re talking to). In this blog, we’ll start by looking at what is content marketing and then explore ten steps to help you develop a successful plan. Set objectives Understand your audience Be relevant Use the content marketing funnel to [...]

Build a Content Marketing Plan in 10 Steps2024-06-19T10:31:10+08:00

Digital Marketing on a Budget

2024-06-19T10:30:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-marketing-on-a-budget)   Digital marketing is one of the primary methods for advertising, and it can be done on even the smallest budget by including social media marketing as part of your overall digital marketing campaign. Social media marketing enables you to advance your business by increasing brand awareness, brand loyalty, and sales. If you are a small business owner, you’ll be aware that advertising plays a substantial role in attracting the right audience and ensuring that the ideal consumers are drawn to your brand. Without the right publicity, your business could remain unknown to consumers who [...]

Digital Marketing on a Budget2024-06-19T10:30:25+08:00

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?

2024-06-19T10:27:26+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/google-yahoo-email-changes-what-do-they-mean-for-marketers) Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. To rectify this, Google and Yahoo have made changes for bulk senders of emails [...]

Google & Yahoo Email Changes 2024: What Do They Mean for Marketers?2024-06-19T10:27:26+08:00

Get Real Results – Creating an Effective Content Strategy

2024-06-19T10:25:13+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/get-real-results-how-to-create-an-effective-content-strategy)   At this point in your digital journey, you’ll know just how important content is and how, if efficiently leveraged, it can yield real results – boosting brand awareness, enhancing conversion rates and driving sales. With that said, to get the most from your content and strike a genuine chord with your target audience, creating an effective content strategy is essential. However, even when you know the fundamental elements of creating engaging content and placing it in front of your audience, getting the results you crave can prove easier said than done. Currently, a mere 7% [...]

Get Real Results – Creating an Effective Content Strategy2024-06-19T10:25:13+08:00

How to Use the Twitter Algorithm to Your Marketing Advantage

2024-06-19T10:23:11+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

How to Use the Twitter Algorithm to Your Marketing Advantage2024-06-19T10:23:11+08:00

How to Build & Grow Your Email Marketing List

2024-06-19T10:21:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

How to Build & Grow Your Email Marketing List2024-06-19T10:21:12+08:00

What Is Digital Marketing?

2024-06-19T10:04:34+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-digital-marketing) You may know the basics of digital marketing or have even set up a social media campaign. But there are many elements to digital marketing and all of them move at a rapid pace, which makes it hard to know everything you need to carve out a digital marketing career. So what is digital marketing? Digital marketing encompasses all of your marketing activities that take place online. Its influence to engage customers grows every year as more people use the internet to browse, connect and buy. According to Digital 2022: Global Overview Report, the number of people using [...]

What Is Digital Marketing?2024-06-19T10:04:34+08:00

4 Key Content Marketing Trends

2024-06-19T09:58:10+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-06-19T09:58:10+08:00

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