Digital Marketing

A Guide to Terms on Social Media Platforms

2024-09-23T10:32:08+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-09-23T10:32:08+08:00

A Guide to Terms on Social Media Platforms

2024-09-20T12:41:18+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-09-20T12:41:18+08:00

Best Times to Post on Twitter

2024-09-20T12:39:58+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/best-times-to-post-on-twitter) Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms. With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content? Of all the tricks, tips, and tactics available, knowing which days [...]

Best Times to Post on Twitter2024-09-20T12:39:58+08:00

How to Use Instagram Analytics

2024-09-20T12:09:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics)   Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics [...]

How to Use Instagram Analytics2024-09-20T12:09:27+08:00

The Anatomy of an Effective Marketing Email

2024-09-20T12:08:27+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2024-09-20T12:08:27+08:00

13 Amazing Examples of B2B Content Marketing

2024-09-20T12:07:26+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/13-amazing-examples-of-b2b-content-marketing)   Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following [...]

13 Amazing Examples of B2B Content Marketing2024-09-20T12:07:26+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2024-09-20T11:36:32+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/youtube-seo-strategies)   YouTube is one of the world’s most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is an essential part of any brand’s content marketing strategy. But, to grow your YouTube channel and cut through the noise, optimizing your video content so it can be found in search results is essential. As one of the world’s biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users and only the top 10 [...]

YouTube SEO: Strategies to Rank Your Videos on Top2024-09-20T11:36:32+08:00

How to Use Marketing Automation Tools Effectively

2024-09-20T11:18:17+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively)   Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while [...]

How to Use Marketing Automation Tools Effectively2024-09-20T11:18:17+08:00

How to Write A Marketing Email

2024-09-20T11:17:22+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email) There’s no doubt that email marketing is a powerful tool for any marketer. It’s an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people’s inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there’s an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects and customers. [...]

How to Write A Marketing Email2024-09-20T11:17:22+08:00

The Cost of Social Media Advertising: Where’s the Value?

2024-09-20T11:16:22+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

The Cost of Social Media Advertising: Where’s the Value?2024-09-20T11:16:22+08:00

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