TikTok is a well-known mobile app that currently has 689 million active users around the world starting in 2021. It is a short video-sharing social application that permits clients to record and share as long as 60 seconds of recordings. There are various kinds of recordings that can be partaken in the application like Montages, Comedic Shorts, Duets, and so on
Tiktok is a growing platform as time goes by and it is safe to say that TikTok can be used as a marketing channel. Here are some benefits of Tiktok for your business.
- GROWING AUDIENCE
According to openmindresources.com, as of 2019, the app has 1 billion downloads, 500 million active users worldwide, and 4 million users in Malaysia alone, with a majority of their users being under the age of 30.
- HIGH USER ENGAGEMENT
Due to TikTok’s unique delivery algorithms, it’s easy to get higher engagement on your videos with much less effort. Your TikTok videos can go viral even if your account is new and you have zero followers. 90% of TikTok users use the app multiple times a day that makes the engagement even greater. You must get this advantage by marketing your business on TikTok.
- LOCALIZATION ADVANTAGES
Localization is another benefit of TikTok where you can discover numerous content creators who come from multiple areas and make local community recordings. While TikTok is a worldwide application that works in excess of 140 nations, organizations that work at numerous areas can undoubtedly make localized marketing efforts in various dialects for their advancements.
- LOCAL CREATORS
TikTok has numerous famous content creators who come from little urban areas and have more than 10,000 followers, we can likewise call them as micro Influencers on TikTok. These influencers are extremely famous among their areas and known well by their followers. Subsequently, small companies that need to run marketing campaigns for explicit areas can discover such local content creators and work together with them.
- UP TO DATE TRENDS
Trends can change in a day, which is not enough time for organizations to get in on the good times. Commonly, brands attempt to remain relevant and come up short since they were a couple of days late. On TikTok, you’re at the front line of the trends. You should simply sign in for the day, and check the trending videos, hashtags, and challenges. The magnificence of this application is that nobody anticipates that polished content should come from anybody. You do the trend and that is it. There’s no prep, no storylines to talk about, and no hardware to prepare. This permits you to push out content straightaway, allowing you to remain important.
- BRAND AUTHENTICITY
In view of the low production value of your videos, your brand appears to be more authentic. The user base is more tolerant of raw content than polished ones. That is on the grounds that the last look like promotions, and we know how users will in general oppose when impacted with an advertisement. It assists that the content you publish is like what the users do. It will be simpler for them to identify with you along these lines, building trust among consumers and your brand. In any case, note that your TikTok account is as yet a piece of your brand. Try not to attempt to do all that is moving regardless of whether it’s not in accordance with your brand personality. Rather than looking true, you may appear as though you’re trying too hard to be trendy.
With it being such a fresh platform, the vast majority are uncertain and unconscious of how enormous it has genuinely become. It can appear to be overwhelming too, with such countless trends that change day by day. Anyway, through making a plunge, and utilizing the application, it turns out to be clear what the components are to a viral video. Be creative, develop your brand image, and make some noteworthy content.