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Marketing and promotion are just about as old as capitalism itself. From the very beginning, we've had people in market squares shouting loudly to promote their wares or posters plastered on walls to talk about new products. Today, we have the internet and internet-ready devices in customers' hands; everything is connected to the internet and ready to pull up information. So it’s become pretty clear for the modern, 21st-century business to dedicate some portion of a marketing budget to digital efforts. After all, you have to go where the customers are, and to ignore the online landscape is to cut yourself [...]

Digital marketing is a requirement of any business or organization that wants to get noticed by today’s consumer. It offers a world of possibilities when it comes to career choices spanning a wide variety of skill sets. One of the most sought-after skills in digital marketing is the SEO expert. Search Engine Optimization has become a must for any company that wants to be found on the internet. An SEO Manager has a list of skills that are highly regarded in the industry. Although many experts can create content and even a content strategy, the efforts of the content team are all wasted without [...]

There are so many digital marketing strategies, and sometimes it can be overwhelming when you're trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. In new research, we interviewed 200+ global marketing leaders to find out what they thought the future held for digital marketing, and interestingly enough, digital strategy and planning ranked one of the top four skills they consider 'extremely important'. When it comes to your digital marketing campaigns, you don't want [...]

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for itself. In fact,  68% of all adult Americans use Facebook, with many of those being the coveted older demographics traditionally a little hesitant to use technology. However, while there’s no question that Facebook is currently the king of the hill, does any king rule forever? There have been some rumblings that all is not necessarily glowing with Facebook’s future. That doesn't mean people should [...]

The word is out. If you want to succeed with your content strategy, you have to include video. According to a recent HubSpot survey, 54% of consumers say they prefer to see video from businesses they use over other types of content. Video does not always appeal to the less bold at heart as it puts pressure on the individual to offer an effective and engaging video in a very personal way. However, there are a number of strategies you can use so that even the most camera-shy person can create the best video marketing campaign ever. Here are some tips to help you go [...]

The digital age has changed the way B2B communication is handled. That includes how you can successfully market your products. With technology constantly evolving, digital marketing requires a more 'fluid' approach. You have to be ready to adapt to changes in order to meet the expectations of your audience. There are certain digital marketing strategies every company should incorporate into their digital marketing plans. The influence of technology over how businesses run is not new. It has always been that way. However, what differs today is the speed at which technology is changing. With the ever-evolving development of new technology, it is essential [...]

Twitter analytics is a powerful tool of which every marketer should be taking full advantage. It’s the key to achieving better results from your Twitter campaigns, identifying what has been working and what hasn’t, and learning more about your audience. It’s also your best option for managing your Twitter advertising and ensuring it is performing as it should. 1) Get to Know Your Followers You can’t be expected to create compelling and meaningful content for an audience if you don’t know the first thing about them. You can start with the basics by finding out about their general demographic information (gender, age, language, income, and [...]

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs and desires of their target audience. And these insights are invaluable to the ongoing success of any organization. But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements of any successful digital marketing campaign: the human aspect. Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital [...]

Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include: Company websites Social media Search engine rankings Email marketing Online display ads Corporate blogs Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance [...]

Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. When companies choose to do what is right not only for their bottom line but also benefit financially while building trust with consumers. Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive the community and consumers become. Corporate social responsibility helps build trust, raise awareness, and encourage social change. Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact [...]