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Digital marketing helps businesses of all sizes make themselves more visible. However, considering how expensive it is to run a business, your company may be hesitant to spend extra funds without assurances. There are cost-effective strategies to use online to further legitimize and attract people to your business and its products or services. Whether it’s through social media, a website, or other means, subtle digital marketing tactics can make a significant difference in your organization's marketability and profitability. 1. Retargeting Ads Traffic goes beyond getting people to visit your website and making your business visible. For your company to succeed with a digital marketing campaign, you [...]

Social media is a huge, ever-changing landscape that offers major opportunities for both general users and marketers. However, that very same dynamic quality also means there's a lot to keep track of for businesses. Different demographics use different social media for different reasons, and while Baby Boomers and Generation X may still be on Facebook, if you want to go after the millennials and younger audiences, you want to look at Instagram. So how does advertising on Instagram work? And why should you put your advertising efforts here? Let’s find out. The Instagram Difference When It Comes to Ads All social media platforms work [...]

A common mistake many marketers make is to get lost in the convention. We hear there are certain ways to do things and choose to follow these rules to the letter, instead of forging our own paths. That isn’t necessarily a bad thing. After all, these conventional approaches are proven to work, aren’t they? Google is famous for its algorithms and keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. Here are a few creative ways to separate yourself from the crowd using less conventional methods on Google [...]

Your app may be something that you've worked hard so that it can meet a need in the market, and you can profit from it. Or it may be a critical part of your overall marketing strategy that you need to get good, actionable user data from and put that towards more effective market research. Whatever reason you created your app for, one thing is for sure: in order for it to succeed it must be used. That means coming up with an effective strategy for app marketing. You can't just rely on word of mouth alone as the sole vehicle [...]

Digital marketing has become a reliable means for businesses of varying sizes to grow by capitalizing on technology. It encourages brand awareness, builds global reach and tracks results. You can use email marketing, social media, and other inexpensive ways to resonate with potential consumers. Overall, digital marketing is more cost-effective than traditional marketing tactics. As part of a non-profit organization, marketers are focused more on social causes rather than financial gain, and implementing digital marketing strategies will be essential to growing your organization. In this article, we look at how your non-profit organization can do it successfully? 1. Backlinks & Influencers Your non-profit should have [...]

Marketing is a traditional industry as the need to spread awareness, make people aware of products or services has been around for as long as capitalism itself. In today's economy, marketing has become a very sophisticated, complex, and ever-evolving industry. It’s something that every business relies on and there's no question in anyone's mind that if you want a successful business, you need a strong marketing presence. For those in the education sector, this presents great opportunities. As marketing becomes more complex and specialized, it's a skill that needs to be continuously nurtured and cultivated making a comprehensive digital marketing education crucial [...]

Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world. Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries. But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so. Analytics and Advertising We live [...]

We live in a world that moves to the beat of a digital drum. Not only do over half of the planet's population use the internet - breaking the four billion mark - but increasingly, consumers use their smartphones, tablets and mobile devices to carry out research, connect with their peers and make buying decisions wherever they are in the world. As emerging technologies continue to present themselves and the digital world evolves, brands, businesses and budding digital marketers, like you, need to move with the changes, keeping up with the latest industry trends while boosting your skills on a regular basis. Presently, 76% of [...]

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set. At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it increase the need for an online presence. So what does all this change and demand mean for salaries in digital marketing? The outlook is good is very good, especially for those [...]

Studies suggest that adults change career between three and seven times during their working life. And it's never too late to change careers. At present, there’s a notable digital skills gap across the globe and if you have the passion, drive and perseverance to gain the right competencies, a fun, rewarding, challenging and fruitful career in digital marketing could be yours. If you are thinking of switching up your professional life and embarking on a career in digital marketing, knowing where to start and what to do is often easier said than done. To help you get you off to the best possible start, here are [...]