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The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date

2024-04-19T14:00:51+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/tech-advances-the-importance-of-keeping-up-to-speed)   Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels. The landscape gets more complicated when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way,  activities, or how new technologies, like Google’s Search Generative Experience, might [...]

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date2024-04-19T14:00:51+08:00

National Training Week (NTW) 2024 – HR Essentials Unleashed: Mastering Skills for Success in the Digital Age

2024-05-24T09:44:45+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖) 𝐇𝐑 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐞𝐝: 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞 Join us for an exclusive webinar tailored to HR professionals, focusing on mastering essential skills vital for success in today's digital landscape. Don't miss this opportunity to enhance your expertise in critical HR functions, including recruitment strategies, employee relations, training methodologies, legal compliance, and data privacy protocols. Gain practical insights and tools for immediate implementation, ensuring you're equipped to drive organizational success. In addition, delve into the latest trends and emerging technologies shaping the HR landscape, empowering you to stay ahead of the curve. Learn how [...]

National Training Week (NTW) 2024 – HR Essentials Unleashed: Mastering Skills for Success in the Digital Age2024-05-24T09:44:45+08:00

National Training Week (NTW) – Microsoft Power Query and Power BI

2024-05-24T09:43:17+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖) - 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐏𝐨𝐰𝐞𝐫 𝐐𝐮𝐞𝐫𝐲 & 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 Don't miss out on our exclusive webinar designed to equip you with the essential skills for automating report generation and crafting interactive dashboards using Microsoft Power Query and Power BI! Take your skills to the next level as you delve into advanced features such as integrating external data sources and leveraging DAX formulas for complex calculations. Discover how to unlock the full potential of Power BI to streamline your data analysis workflows and extract actionable insights that drive informed decision-making within your organization. 𝐂𝐨𝐮𝐫𝐬𝐞 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 Date: 28 June 2024 Time: [...]

National Training Week (NTW) – Microsoft Power Query and Power BI2024-05-24T09:43:17+08:00

National Training Week (NTW) – Microsoft Excel: Managing and Analyzing Data with Pivot Tables

2024-05-24T09:41:36+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖) - 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐄𝐱𝐜𝐞𝐥: 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐰𝐢𝐭𝐡 𝐏𝐢𝐯𝐨𝐭 𝐓𝐚𝐛𝐥𝐞𝐬Ready to master the art of data management and analysis? Look no further! Our upcoming webinar is your gateway to unlocking the full potential of pivot tables in Microsoft Excel.Through practical exercises and real-world examples, learn how to create, customize, and manipulate pivot tables to extract meaningful insights from your data. From summarizing large datasets to uncovering trends and patterns, discover how pivot tables can revolutionize your approach to data analysis.Whether you're a beginner or seasoned Excel user, this course is your key to unlocking powerful insights hidden within [...]

National Training Week (NTW) – Microsoft Excel: Managing and Analyzing Data with Pivot Tables2024-05-24T09:41:36+08:00

National Training Week (NTW) – AI Productivity Tools: Enhancing Efficiency in the Workplace

2024-05-24T09:33:45+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖) 𝐀𝐈 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐓𝐨𝐨𝐥𝐬: 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 Join Ms. K.Kayatthri Krishnasamy for the second session at the National Training Week, focusing on "Maximizing AI Productivity Tools for Workplace Efficiency." This course is tailored for professionals across industries aiming to leverage AI tools for enhanced productivity. Discover the wide-ranging applications of these tools in areas such as marketing, HR, customer service, and finance. Under the guidance of Ms. Kayatthri, participants will learn to harness ChatGPT for communication and decision-making, fostering innovation within their roles. Through the practical application of theory, participants will gain the skills to utilize [...]

National Training Week (NTW) – AI Productivity Tools: Enhancing Efficiency in the Workplace2024-05-24T09:33:45+08:00

National Training Week (NTW) – AI in Digital Marketing: Practical Applications and Case Studies

2024-05-24T09:21:37+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖)  -𝐀𝐈 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬Calling all digital marketers and enthusiasts! Are you ready to take your campaigns to the next level? Don't miss out on a game-changing opportunity to delve into the world of AI-driven digital marketing with our upcoming webinar led by the renowned expert, Mr. Alexander Ang!By the end of this session, you'll emerge with a comprehensive understanding of seamlessly integrating AI into your marketing arsenal. Position yourself as a forward-thinking professional poised to navigate and conquer the rapidly evolving digital landscape.𝐂𝐨𝐮𝐫𝐬𝐞 𝐃𝐞𝐭𝐚𝐢𝐥𝐬:Date: 24 June 2024Time: 10.00 am – 12.00 pmDelivery method: [...]

National Training Week (NTW) – AI in Digital Marketing: Practical Applications and Case Studies2024-05-24T09:21:37+08:00

Your Guide to B2B Marketing Basics

2024-04-19T13:59:42+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2024-04-19T13:59:42+08:00

Key Digital Marketing Trends for 2024

2024-04-19T13:55:30+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/key-digital-marketing-trends-for-2024)   One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024. Marketing also changes due to consumer behavior and the external environment. While global growth is set to be modest and inflation is likely to cool, according to the OECD, consumers will still be cost-conscious. Also, most people are likely to seek out brands that show they are [...]

Key Digital Marketing Trends for 20242024-04-19T13:55:30+08:00

A Practical Guide to Email Marketing Metrics

2024-03-29T14:18:21+08:00

Article by: https://digitalmarketinginstitute.com/blog/practical-guide-email-marketing-metrics More than ever, email marketing is one of the best ways to reach current customers, reminding them of who you are, what you have to offer and how you add value to their lives, even when they aren’t making a purchase. Now that first-party data is more important than ever, email marketing offers a solid, integrated strategy within your wider marketing efforts. As with every other area of your business marketing, including tracking the return on investment (ROI) from your social media campaigns, measuring email marketing success is critical to improving as you go. Use the following metrics to assess the success and health of your [...]

A Practical Guide to Email Marketing Metrics2024-03-29T14:18:21+08:00

National Training Week (NTW) 2024 – HR Essentials Unleashed: Mastering Skills for Success in the Digital Age

2024-05-14T10:52:25+08:00

𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐖𝐞𝐞𝐤 (𝐍𝐓𝐖) 𝐇𝐑 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐞𝐝: 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞 Join us for an exclusive webinar tailored to HR professionals, focusing on mastering essential skills vital for success in today's digital landscape. Don't miss this opportunity to enhance your expertise in critical HR functions, including recruitment strategies, employee relations, training methodologies, legal compliance, and data privacy protocols. Gain practical insights and tools for immediate implementation, ensuring you're equipped to drive organizational success. In addition, delve into the latest trends and emerging technologies shaping the HR landscape, empowering you to stay ahead of the curve. Learn how [...]

National Training Week (NTW) 2024 – HR Essentials Unleashed: Mastering Skills for Success in the Digital Age2024-05-14T10:52:25+08:00

Excel Academy

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  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
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