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Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/your-2023-guide-to-social-selling) As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people. According to LinkedIn’s ‘Global State of Sales 2022’ report, about a third of sellers have closed deals over $500,000 without ever meeting the buyer face to face. Meantime, 89 percent of customers say they are more likely to consider a brand if a seller changes their way [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]