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Article by: Digital Marketing Institute (DMI) Online reviews are a natural extension of “word-of-mouth” marketing. One person buys a product or service then tells their friends all about the experience they had. Studies show that 95 percent of customers read an online review before making a purchasing decision. 94% of consumers say an online review has convinced them to avoid a brand or business. Too many negative reviews can harm your reputation, and your business will suffer. But, you can fix the problem by addressing customer service problems, product failures, and other issues so that customers leave more positive reviews in the [...]

Article by: Digital Marketing Institute. We’ve all come across fantastic ad copy that blows away even the non-writers in our midst. We’ve also seen a lot of bad copy and content. But to understand what it takes to write effectively, it’s important to know exactly what kinds of things are going to speak to today’s digital audience. And while it always takes practice (you can never be ‘too’ good), there are a few basic writing tips to keep in mind that can help almost anyone become a pretty decent writer in a fairly short time. So how exactly do you go [...]

Article by: DMI (Digital Marketing Institute) There is no doubt that the digital world has made some changes to the selling process. There will always be credence in the old belief. A salesperson should be focused on the ABCs of sales: Always Be Closing. However, the old school techniques need a modern twist to help them become effective selling tools across social media channels. Social media has helped generate leads using a number of approaches, including user-generated content. It is just one example of how social media can be used to encourage sales. User-generated content helps show the value other customers [...]

Article by: digitalmarketinginstitute.com On a daily basis, global computer usage now generates over 2.5 quintillion bytes of data. That figure is only going to grow thanks to the proliferation of the Internet of Things devices. It’s a massive, almost incomprehensible amount of information. And only some of it is useful to your specific, relevant business interests. These eight ways are a few of the things that a business can do to sift through the information. In addition to find what makes sense and is useful. 1. Accept That Big Data Is Here to Stay Big data, looked at without refinement, can [...]

Article by: digitalmarketinginstitute.com No matter what kind of digital marketing you engage in, you’re going to need great content. Great content doesn’t involve plugging your products endlessly. Instead, it offers real value to people – and most importantly, it serves a purpose. Defining content marketing When you have great content, your customers will look forward to receiving it – whether that’s via a new video uploaded to your website, a funny email, or an informative blog post. They will want to spend time with it and share it with their friends. This positive sentiment, in turn, can be great for your bottom line, [...]

Article by: digitalmarketinginstitute.com Facebook 1. Engagement Engagement measures the number of times people took an action on your post. Actions include clicks, shares, comments, or reactions. This is a valuable metric to gauge how much your audience likes your content. Learning the kinds of posts that people engage with will help inform your content strategy. Better engagement also helps your post reach more of your followers’ newsfeeds. 2. Reach Reach indicates the number of people who have seen your post. Changes to Facebook’s algorithm have made it more difficult to have brands’ messages be seen organically. So, even if a business has a large number [...]

 Article by: digitalmarketinginstitute.com Whether you’re a George Lucas die-hard, a recent Star Wars dabbler, or a fan who eats up anything Star Wars-related, the final episode of the “Skywalker Saga” has likely been a highlight of your social media feed. Since Disney purchased the Star Wars franchise from Lucas Film in 2012 for $4.05 billion (to the dismay of many George Lucas fans) Star Wars has become watchable for a wider audience, reaching an all-time high of $2 billion in box office sales in 2015. Over the past 43 years, the brand has produced 9 films, developing an estimated franchise value [...]

Article by: Diego Otero Iglesias  D2C digital brands are becoming standard among smaller digital sellers. What exactly is D2C (also known as DTC)? To define it in just four words, we can say that a D2C digital brand is basically the “disintermediation of digital commerce”. Or, to make it easier for non-native English speakers like me, let’s say it’s just the art of doing everything yourself. From conceiving the product or service, to the delivery to customers, everything is integrated into one entity. This means having full control over branding and strengthening your capability to develop an emotional connection with customers as [...]

Article by: Maha Ahmad Covid-19 pandemic has destabilized whole industries and brought a sense of chaos worldwide. Entrepreneurs and organizations must act swiftly to minimize the direct and indirect damage that has been caused and present themselves to their customers positively through new and creative strategies.  It is evident that businesses are facing a whole new world of unexpected change, and they need to adapt fast and keep evolving. New Marketing Strategies Need to Be Adopted Our perspectives and priorities have changed since the arrival of the Covid-19 pandemic. In the past, we used to have data and marketing principles to follow - [...]

Article by: digitalmarketinginstitute.com Pre-Click and Post-Click Optimization Pre-click on-page optimization is what is visible to the user before they click on a result on the search engine results page or SERP. It includes the title tag, the URL, and the meta description. The goal of pre-click optimization is to encourage the user to click on your listing. Post-click on-page optimization is what is visible to the user after they click on your listing and land on your web page. It includes the main copy, the main heading and sub headings, hyperlinks, and images. Title Tags After the main body copy, title tags [...]