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Article by: Sherman No matter what the industry or size of your business, any company that wants to remain competitive in the digital marketplace needs to find ways to improve their visibility online. Oftentimes this has business owners wondering how to improve Google search results for their company. The answer? Search engine optimization (or SEO) is one of the best ways to do this. By optimizing your site and blog content for search engines like Google, you can work to expand your reach and drive more relevant traffic to your site. Getting you one step closer to solving your wonders of [...]

Article by: Lyfe Marketing Best SEO practices are something you will often see thrown around the internet. What is SEO? You may see SEO alongside taglines such as: Increasing ROI Generating better search engine rankings Improving visibility Real Results If you have ever wondered what you could be doing to increase online traffic or rank better in search results, then the truth is you probably DO need SEO. Search Engine Optimization (SEO) is a long-term strategy to increase online traffic to your website. It is not a quick fix and is rooted in how you design your website and digital marketing strategy. It [...]

When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide below to help you keep track of the variety of functions, options, and metrics across 6 of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your Profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but aren't friends with. Pages: These look similar to [...]

Article by: Digital Marketing Institute (DMI) Facebook organizes the content shown to its users based on certain rules. These rules, or “Facebook algorithms”, are a set of calculations used by Facebook to decide the content we all see. It is quite a complex matter which can either increase the value of your content or even push it into the dark completely. As a digital marketer, you would like to increase your reach and views on your content, and boost your results. To achieve this, you should know how the Facebook Algorithm works. Here is a look at key elements of the [...]

Article by: Digital Marketing Institute (DMI) Creating a company profile When setting up a social media experience for your business on Facebook – or on any other social channel – you’ll begin by creating a company profile. To complete your company profile, you’ll need to create and upload assets, including profile pictures and cover photos. Use engaging images Making a strong first impression is vital on social media, as users are moving between profiles and feeds very quickly. So always choose images that depict your brand in a positive or engaging way. For example, use a brand logo as your business profile picture or an engaging image that [...]

Article by: SEAN - JULY 23, 2020 Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic. And, how they can help your business if you want to get the most out of your marketing budget. You’re probably familiar with social media channels like Facebook or Twitter. But are you may familiar with how these channels are used to grow your small business? Identifying what is social media management to your business plays an important role in using social channels effectively. This [...]

Article by: Digital Marketing Institute (DMI) Google Analytics is a great tool and can be an extremely handy resource in understanding your businesses marketing efforts. There are, however, other analytics tools on the market – so here we will outline five alternatives. Some are free tools, some are paid, and they each have slightly different unique selling points; so read through the options and gain a better understanding of which one will best suit your business’s needs. Free Tools StatCounter StatCounter is a tool that has been around for quite a while, but despite that the user interface has remained very [...]

Article by: Digital Marketing Institute (DMI) As a marketer, it's your duty to develop strategies, initiatives and content to capture consumers at all stages of the sales funnel. By focusing on every single element of the customer lifecycle, you will ensure that you engage your prospects from start to finish. Encouraging conversions, brand loyalty, repeat custom, brand advocacy, and... more conversions. But, despite the importance of nurturing each and every stage of the customer lifecycle, you'd be amazed at just how many mistakes people make. These blunders are not only detrimental to brand reputation. But they're also costly in terms of [...]

Article by: Digital Marketing Institute January 16th is the first Get to Know Your Customers Day of 2020. An event that actually happens four times a year, on the third Thursday of every quarter. This global celebration offers marketers a swift reminder that understanding your audience is integral to their ongoing success. If you don’t make the effort to know your customers on a personal level, your digital marketing efforts are likely to become flatter than a glass of week-old coca cola from a children's’ party. If you fail to reach out to your customers with personalized messaging and tailored experiences, [...]

Article by: Digital Marketing Institute (DMI) - Jan 20, 2020 We all know social media marketing is hugely important to building a brand, connecting with your target audience, and driving traffic to your website 90% of social media users have used social media to communicate with a brand or business. But we also know and would maybe rather ignore is that any online marketing efforts you make are a waste of effort without a detailed strategy in place. You simply cannot set out to promote your brand or service on social media without first sitting down to lay out your strategy. [...]