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Article by: Lyfe Marketing Want To Learn More About The New Google Algorithm Update? Your SEO rankings may increase or decrease based on this new Google algorithm update. According to Google, they will begin using page experience as a part of their ranking systems beginning in mid-June 2021. So in this episode, we will uncover what exactly this means so your website isn’t penalized and loses rankings. Instead, you’ll be able to use this update to move up the rankings past your competitors. Today, we are going to discuss the new algorithm changes coming to Google and help you prepare your [...]

Article by: Lyfe Marketing We’ve noticed, A LOT of small business owners still don’t fully understand what content marketing is and why they should be using it. While we’d love to save all of the traffic, leads, and sales for ourselves, we can’t. Not only is it not practical, but fortunately, we’re in the business of helping small businesses grow. And for that reason solely, we’re taking this post to fully answer the question of “What is content marketing?”. Today, we’re going to fully define content marketing, tell you why it is the BEST way to grow your business, why most [...]

Article by: Lyfe Marketing Email marketing is a KEY component of your marketing strategy. But what is email marketing in the first place? When we talk to people, most do not fully understand what email marketing means in this day and age. And sadly, others think of email marketing as an old-school marketing tactic that simply does not work anymore. But we have to tell you – they’re wrong. In fact, we just helped one small business send an email newsletter campaign that resulted in over $30,000.00 in revenue for their eCommerce store. For another business, we set-up an email drip [...]

Article by: Lyfe Marketing Can You Keep Up With How Digital Marketing Will Change In 2021? Digital marketing is changing a lot in 2021. What has been working for you may not continue to work as well or may not work at all in 2021. If you want to find out everything you need to know about how digital marketing will change, then keep reading. Because today, we’ll be going over how digital marketing will change by the end of 2021. It’s no secret that the marketing landscape changes a lot every single year. And 2021 is one of the most [...]

Article by: Digital Marketing Institute Have you ever wondered why so many websites and organizations spend the effort to write reviews and provide information about a product or service? The chances are they are not doing it out of the goodness of their heart, for the betterment of the Internet or to objectively help in the purchase-making process of the average consumer. What?... You mean these reviews have an ulterior motive? If we look closely, we will see that the review site is an affiliate of the brand being reviewed and the review is being used to sell the product. Confused? [...]

Article by: Lyfe Marketing Marketing Strategy Examples You Can Copy! If you are tired of not seeing sales, feeling aimless in your marketing approach… …and are looking for a way to create an effective and money-making marketing strategy – today’s post is for you! In this post, we’re going to share with you 4 key tips to create an effective marketing strategy. And we’ll do it with plenty of marketing strategy examples to help you along the way. What Is A Marketing Strategy? People often mix up the function of marketing strategies with that of marketing plans and marketing tactics. So, [...]

Article by: Lyfe Marketing Learning why people make the decisions they do is essential knowledge for every marketer. And that’s whether you’ve made it your career and you geek out on it, or you’re just doing what you need to do to get the word out about your business. So today, we’re talking about one of our favorite topics – marketing psychology. What Is Marketing Psychology? Marketing psychology is the science of understanding why consumers make the buying decisions that they do. Why Should Small Businesses Even Bother? There is a TON of competition out there. You probably know this as a [...]

Article by: Lyfe Marketing Why is your social media web traffic low? Today, we’re going to give you 7 steps you need to know to dissect your social media ads and drive the website traffic you’ve been looking for. So if you want to know how to start seeing significant website traffic from social media, let’s jump right into it! #1. Research the different social media platforms In a poll conducted by Search Engine Journal, they found that the top social media platforms for driving the most website traffic were: Facebook, Twitter, LinkedIn, and Pinterest. Does that mean we think those are [...]

Article by: Lyfe Marketing The world of digital marketing is so big that it can feel overwhelming if you don’t know where to start. We understand because that’s where we were in 2011! So that’s why we’re creating this post on digital marketing for beginners… …to equip you with the knowledge and tools you need to get started and start seeing real growth, just like we did. Today, we’re sharing our top 8 strategies to implement if you are completely new to digital marketing. We’re going to break it all down into actionable steps in this digital marketing for business guide. [...]

Article by: Lyfe Marketing LinkedIn is an important, profitable piece of the marketing funnel for most B2B businesses. So make sure you’re not missing out on any of the features LinkedIn has to offer- especially free, organic features like LinkedIn Stories! Today, we’re covering everything you want to know about LinkedIn Stories. The topics will include what they are, how to create one, and a list of ideas for your business. Now because this is a pretty comprehensive guide to LinkedIn Stories, we’d advise reading the entire post… …so that you’re fully prepared to make the most out of LinkedIn Stories, and your LinkedIn [...]